Senior Email Marketing Specialist

This is a fully remote position, open to applicants in Poland.

📋 Description

• Create and enhance lifecycle journeys within the B2B funnel, covering welcome, nurture, re-engagement, event, and sales enablement campaigns.

• Develop segmentation models and lead scoring methodologies to enhance personalization and facilitate sales handoff.

• Initiate focused ABM email campaigns and automated nurture programs surrounding lead magnets, webinars, and industry events.

• Oversee HubSpot Enterprise, Customer.io, CRM integrations, and marketing automation workflows.

• Take responsibility for email deliverability, domain reputation, authentication, and list hygiene.

• Assess campaign performance through pipeline reporting, A/B testing, and lifecycle analytics while ensuring adherence to GDPR regulations.

⛳️ Requirements

• Proficiency in Russian at a B2 level or above.

• English language skills at a B2 level or higher.

• Over 5 years of experience in email or lifecycle marketing, particularly in B2B contexts with extended sales cycles.

• Practical knowledge of HubSpot Enterprise and/or Customer.io.

• Strong grasp of MQL, SAL, SQL, lead scoring, attribution, and the marketing-to-sales process.

• Experience in email deliverability, HTML/CSS email editing, and campaign analytics.

🏝️ Benefits

• Private health insurance.

• Sports benefits.

• Comprehensive Mental Health Program.

• Free online English lessons.

• Local language courses.

• Paid time off.

• Support for maternity leave.

• Rewards for the referral program.

• Opportunities for upskilling, participation in internal workshops, professional conferences, and corporate events.