Email Marketing Specialist – B2B Technology

This is a fully remote position, open to applicants in India.

📋 Description

• Strategize and implement B2B email marketing campaigns from initial concept through execution and analysis.

• Create and oversee email campaigns and automated workflows utilizing Klaviyo.

• Design campaigns targeting prospects, leads, customers, partners, and various other audiences.

• Craft clear, engaging, and conversion-oriented email content.

• Develop lead-nurturing sequences and email communications tailored to audience stage, behavior, and intent.

• Segment audiences based on industry, engagement level, interests, funnel stage, and customer profile.

• Create campaigns for Uvation’s AI infrastructure, data centers, AI factories, GPU computing, cloud solutions, enterprise technology, and services.

• Produce newsletters, product updates, educational content, promotional material, and thought-leadership emails.

• Transform long-form content, whitepapers, research, case studies, and other resources into effective email campaigns.

• Collaborate with the sales team on lead-nurturing and sales support initiatives.

• Develop compelling subject lines, preview text, CTAs, and overall email messaging.

• Conduct A/B testing to evaluate various campaign components.

• Track open rates, click-through rates, conversion rates, unsubscribe rates, engagement levels, and other key metrics.

• Analyze campaign outcomes and identify areas for enhancement.

• Maintain email lists, segmentation, workflows, and ensure data hygiene.

• Design and refine automated email journeys and lifecycle campaigns within Klaviyo.

• Verify email rendering across different clients and devices.

• Make basic HTML/CSS modifications to email templates.

• Uphold a consistent brand voice and messaging in collaboration with the marketing team.

⛳️ Requirements

• Proven experience in B2B email marketing.

• Practical expertise using Klaviyo.

• Exceptional written English skills and strong email copywriting abilities.

• Capability to produce concise, engaging, and persuasive email content.

• Knowledge of B2B buying processes and lead nurturing techniques.

• Experience in audience segmentation and targeted email strategies.

• Proficient in creating and managing automated email workflows.

• Strong grasp of email marketing metrics and campaign effectiveness.

• Ability to assess campaign performance and implement data-driven improvements.

• Basic understanding of HTML and CSS.

• Familiarity with email formatting and responsive design principles.

• Keen attention to detail regarding links, formatting, personalization, and rendering.

• Ability to comprehend technical products and communicate their value to business and technology audiences.

• Comfortable working independently in a remote setting.

• Strong collaboration skills with marketing, sales, content, and product teams.

• Native English-speaking candidates preferred/required.

• Experience with Klaviyo’s campaign creation, scheduling, automated workflows, audience segmentation, lists and profiles, personalization, conditional logic, A/B testing, email templates, campaign reporting, flow performance analysis, engagement-driven targeting, list maintenance, and basic deliverability practices.

• Ability to understand HTML email structure, perform simple template edits, adjust text, links, buttons, images, spacing, and formatting, identify basic HTML issues, and review responsive emails across devices and email clients.

• Preferred: background in B2B technology, SaaS, IT, infrastructure, cybersecurity, cloud, or other technical fields.

• Preferred: experience marketing to enterprise technology audiences.

• Preferred: experience in creating sophisticated automated email sequences and nurturing journeys.

• Preferred: familiarity with CRM and marketing automation systems.

• Preferred: basic understanding of SEO and content marketing principles.

• Preferred: experience collaborating with sales teams on lead generation and nurturing efforts.

• Preferred: proficiency in using analytics to enhance email campaigns.

• Preferred: familiarity with AI-assisted marketing and content tools.

🏝️ Benefits

• Remote work opportunity.

• Full-time employment position.