Email Marketing Specialist – B2B Technology

This is a fully remote position, open to applicants in Romania.

📋 Description

• Strategize and implement B2B email marketing campaigns from initial concept to deployment and analysis.

• Create and oversee email initiatives and automated processes in Klaviyo.

• Design campaigns targeting prospects, leads, customers, partners, and other pertinent audiences.

• Compose clear, engaging, and conversion-oriented email content.

• Formulate lead-nurturing and email sequences tailored to the audience's stage, behavior, and intent.

• Categorize audiences based on industry, engagement levels, interests, funnel stages, and customer profiles.

• Organize campaigns centered around Uvation's AI infrastructure, AI data centers, AI factories, GPU computing, cloud, enterprise technology, and services.

• Create newsletters, product updates, educational content, promotional initiatives, and thought-leadership emails.

• Transform long-form content, whitepapers, research, case studies, and other resources into email campaigns.

• Collaborate with sales on lead-nurturing and sales-support initiatives.

• Craft subject lines, preview text, CTAs, and email messaging.

• Execute A/B testing on subject lines, content, CTAs, layout, timing, and other campaign components.

• Track open rates, click-through rates, conversions, unsubscribe rates, engagement, and additional metrics.

• Evaluate campaign outcomes and pinpoint areas for enhancement.

• Maintain email lists, segmentation, campaign workflows, and data hygiene practices.

• Create and refine automated email journeys and lifecycle campaigns in Klaviyo.

• Verify email rendering across major email clients and devices.

• Make basic HTML/CSS modifications to email templates.

• Ensure consistent brand voice and messaging in collaboration with the marketing team.

⛳️ Requirements

• Proven experience in B2B email marketing.

• Practical experience with Klaviyo.

• Excellent command of written English and strong email copywriting abilities.

• Capacity to produce concise, engaging, and persuasive email content.

• Familiarity with B2B buying journeys and lead nurturing strategies.

• Experience in audience segmentation and targeted email initiatives.

• Background in creating and managing automated email workflows.

• In-depth knowledge of email marketing metrics and campaign performance analysis.

• Ability to assess campaign results and implement data-driven enhancements.

• Basic understanding of HTML and CSS with the capability to make straightforward adjustments to email templates.

• Comprehension of email formatting and responsive design principles.

• Strong attention to detail concerning links, formatting, personalization, and rendering.

• Ability to grasp technical products and articulate their value to business and technology audiences.

• Comfort working autonomously in a remote setting.

• Strong collaborative skills with marketing, sales, content, and product teams.

• Native English-speaking candidates are preferred/required.

• Experience in B2B technology, SaaS, IT, infrastructure, cybersecurity, cloud, or other technical sectors is preferred.

• Experience in marketing to enterprise technology audiences is preferred.

• Experience in developing sophisticated automated email sequences and nurturing journeys is preferred.

• Familiarity with CRM and marketing automation platforms is preferred.

• Basic understanding of SEO and content marketing is preferred.

• Experience collaborating with sales teams on lead generation and nurturing is preferred.

• Experience leveraging analytics to optimize email campaigns is preferred.

• Familiarity with AI-assisted marketing and content tools is preferred.

🏝️ Benefits

• Remote work environment.

• Opportunity to engage with AI infrastructure, AI data centers, AI factories, GPU computing, cloud, enterprise technology, and related services.