Email Marketing Specialist – B2B Technology

This is a fully remote position, open to applicants in Poland.

📋 Description

• Strategize and implement B2B email marketing initiatives from the initial concept to execution and analysis.

• Create and oversee email campaigns and automated sequences utilizing Klaviyo.

• Design campaigns targeting prospects, leads, customers, partners, and other pertinent audiences.

• Craft clear, compelling, and conversion-oriented email content.

• Formulate lead-nurturing and email sequences tailored to audience stage, behavior, and intent.

• Segment email recipients by industry, engagement level, interests, funnel stage, and customer profiles.

• Develop campaigns centered around Uvation's AI infrastructure, AI data centers, AI factories, GPU computing, cloud, enterprise technology, and services.

• Create newsletters, product updates, educational content, promotional materials, and thought-leadership emails.

• Transform long-form content, whitepapers, research, case studies, and other resources into email campaigns.

• Partner with sales teams on lead-nurturing and sales-support initiatives.

• Generate subject lines, preview text, CTAs, and email messaging.

• Execute A/B tests on subject lines, copy, CTAs, content structure, timing, and various elements.

• Track open rates, click-through rates, conversions, unsubscribe rates, engagement, and other key metrics.

• Evaluate campaign outcomes and pinpoint areas for enhancement.

• Manage email lists, segmentation, campaign workflows, and ensure data hygiene.

• Design and refine automated email journeys and lifecycle campaigns in Klaviyo.

• Verify email rendering across major email clients and devices.

• Make basic adjustments in HTML/CSS to email templates.

• Ensure consistent brand voice and messaging in collaboration with the marketing team.

⛳️ Requirements

• Proven experience in B2B email marketing.

• Practical experience with Klaviyo.

• Exceptional written English skills and strong email copywriting abilities.

• Capability to write concise, engaging, and persuasive email copy.

• Knowledge of B2B buying processes and lead nurturing strategies.

• Experience in audience segmentation and executing targeted email campaigns.

• Proven track record in creating and managing automated email flows.

• Strong understanding of email marketing metrics and campaign performance evaluation.

• Ability to analyze campaign outcomes and implement data-driven enhancements.

• Basic proficiency in HTML and CSS, allowing for straightforward modifications to email templates.

• Familiarity with email formatting and responsive email design principles.

• Meticulous attention to detail regarding links, formatting, personalization, and rendering.

• Ability to comprehend technical products and articulate their value to business and technology audiences.

• Comfortable working autonomously in a remote setting.

• Strong collaborative skills with marketing, sales, content, and product teams.

• Native English-speaking candidates preferred/required.

• Experience in B2B technology, SaaS, IT, infrastructure, cybersecurity, cloud, or similar technical fields preferred.

• Experience marketing to enterprise technology audiences preferred.

• Experience in crafting complex automated email sequences and nurturing journeys preferred.

• Familiarity with CRM and marketing automation platforms preferred.

• Basic understanding of SEO and content marketing preferred.

• Experience collaborating with sales teams on lead generation and nurturing preferred.

• Experience leveraging analytics to enhance email campaigns preferred.

• Familiarity with AI-assisted marketing and content tools preferred.

🏝️ Benefits

• Flexible remote work arrangement.

• Opportunity for independent work in a remote environment.