Email Marketing Specialist – B2B Technology

This is a fully remote position, open to applicants in Serbia.

📋 Description

• Strategize and implement B2B email marketing campaigns from initial concept to execution and analysis.

• Create and oversee email campaigns and automated workflows using Klaviyo.

• Design campaigns targeting prospects, leads, customers, partners, and other pertinent audiences.

• Craft clear, engaging, and conversion-oriented email content.

• Develop lead-nurturing and email sequences tailored to audience stage, behavior, and intent.

• Segment audiences based on industry, engagement levels, interests, funnel stage, and customer profiles.

• Create campaigns centered around Uvation's AI infrastructure, AI data centers, AI factories, GPU computing, cloud services, and enterprise technology.

• Produce newsletters, product announcements, educational content, promotional emails, and thought leadership communications.

• Transform long-form content such as whitepapers, research, and case studies into effective email campaigns.

• Collaborate with the sales team on lead-nurturing and sales support initiatives.

• Create subject lines, preview text, calls to action (CTAs), and email messaging.

• Execute A/B testing on subject lines, copy, CTAs, content layout, timing, and other campaign components.

• Track open rates, click-through rates, conversions, unsubscribe rates, engagement, and other critical metrics.

• Analyze campaign outcomes and pinpoint areas for improvement.

• Maintain email lists, segmentation, campaign workflows, and data cleanliness.

• Design and refine automated email journeys and lifecycle campaigns within Klaviyo.

• Ensure proper email rendering across various email clients and devices.

• Perform basic HTML/CSS adjustments to email templates.

• Uphold a consistent brand voice and messaging in collaboration with the marketing team.

• Work alongside marketing, content, SEO, sales, and product teams to align campaigns with Uvation's business objectives.

⛳️ Requirements

• Proven experience in B2B email marketing.

• Direct experience using Klaviyo.

• Exceptional written English and strong email copywriting capabilities.

• Proficient in writing concise, engaging, and persuasive email content.

• Knowledgeable about B2B buying journeys and lead nurturing processes.

• Experience with audience segmentation and targeted email campaigns.

• Familiarity with creating and managing automated email workflows.

• Strong grasp of email marketing metrics and campaign performance evaluation.

• Ability to analyze campaign results and implement data-driven enhancements.

• Basic understanding of HTML and CSS, with the ability to implement simple modifications to email templates.

• Knowledge of email formatting and responsive email design principles.

• Keen attention to detail, particularly regarding links, formatting, personalization, and rendering.

• Ability to comprehend technical products and communicate their value to both business and technical audiences.

• Comfortable working independently in a remote setting.

• Strong teamwork skills with marketing, sales, content, and product teams.

• Native English speakers preferred or required.

• Experience in B2B technology, SaaS, IT, infrastructure, cybersecurity, cloud, or other technical sectors.

• Experience marketing to enterprise technology audiences.

• Proven track record in creating sophisticated automated email sequences and nurturing journeys.

• Familiarity with CRM and marketing automation platforms.

• Basic understanding of SEO and content marketing principles.

• Experience collaborating with sales teams on lead generation and nurturing activities.

• Proficient in using analytics to enhance email campaigns.

• Familiarity with AI-assisted marketing and content tools.

• Knowledge of Klaviyo's capabilities including campaign creation and scheduling, automated workflows, audience segmentation, lists and profiles, personalization, conditional logic, A/B testing, email templates, campaign reporting, flow performance analysis, engagement-based targeting, list hygiene, and basic deliverability practices.

• Basic HTML/CSS skills, including editing existing email templates, modifying text, links, buttons, images, spacing, and basic formatting, fixing simple HTML issues, and testing responsive emails across devices and email clients.

🏝️ Benefits

• Flexible remote work environment.