YouTube Strategist, Channel Manager

This is a fully remote position, open to applicants in United Kingdom, +4 more countries.

📋 Description

• Monitor the performance of channels on a weekly basis, focusing on metrics such as views, subscriber counts, retention rates, CTR, traffic sources, and returning viewer statistics.

• Transform performance insights into data-driven briefs for the editor, outlining topics, key moments, hooks, and the ideal video length.

• Identify formats and topics that resonate with the audience and adapt the content plan accordingly.

• Guide the channel towards achieving YouTube monetization eligibility and track the progress made.

• Assist in the setup of the channel and account for a US audience, including the creation of playlists, keywords, titles, and descriptions.

• Oversee the publishing calendar for 2 long-form videos and 14 Shorts each week on YouTube.

• Regularly post content on TikTok, Instagram, and Facebook.

• Enhance growth on TikTok, Instagram, and Facebook through tailored platform strategies and testing.

• Compose titles, descriptions, and captions; provide briefs for thumbnails and conduct A/B testing on a weekly basis.

• Revitalize underperforming videos by updating titles, thumbnails, or introductory segments.

• Stay updated on trends and integrate relevant concepts into the content plan.

• Prepare video cuts for client review and approval using Frame.io.

• Manage comments and messages across all platforms on a daily basis.

• Cultivate an engaged community and transform recurring questions and feedback into content ideas.

⛳️ Requirements

• 3+ years of hands-on experience in growing YouTube channels, including both long-form and Shorts, with demonstrable improvements in performance.

• Strong analytical skills with the ability to convert data into clear creative direction for editors.

• Capability to take ownership of strategy and daily operations, including posting, copywriting, titles, and community management.

• Practical experience in expanding TikTok and Instagram accounts, including account setup for specific countries.

• Highly organized, able to manage a high-volume calendar while ensuring client approvals.

• Senior-level expertise to work directly with clients, articulate and justify decisions, and handle feedback with confidence.

• Availability for a few hours of overlap with US Pacific time when required.

• Experience in repurposing existing TV, film, or podcast content for YouTube is a significant advantage.

• Background in food, travel, or outdoor-related niches.

• Familiarity with YouTube's advertiser-friendly guidelines regarding hunting, fishing, and animal-processing footage.

• Experience in brand integrations.

• Proficiency in English.

🏝️ Benefits

• Flexible engagement structure under an independent service-provider agreement.

• Autonomy to define working methods and manage schedule independently.

• Compensation tailored to experience, capabilities, and the value of engagement.

• Freedom to work from a home office, co-working space, or any other suitable location.

• Collaboration with an international network spanning over 85 countries.

• Opportunities to work on projects with a global reach and large audiences.

• Utilization of modern collaboration platforms.

• Clear project coordination and streamlined processes.

• Chance to contribute to initiatives that shape and influence audiences around the world.