Web Marketing Manager

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Take charge of SEO implementation, conversion rate optimization, technical web delivery, and maintaining directory data quality across over 200 sites.

• Direct web projects from the initial specifications through IT and developer collaboration, user acceptance testing, and deployment across more than 200 sites.

• Be responsible for the technical SEO health, encompassing audits, sitemaps, site architecture, and safeguarding search performance during page modifications.

• Act as the main contact point with IT and engineering teams.

• Collaborate with leadership, Content, and an external SEO consultant on SEO and AI search initiatives.

• Inform Marketing partners about keyword, topic, and page-level optimization priorities.

• Lead the CRO and experimentation strategy from identifying testing priorities and strategies to test design, development in Optimizely, analysis, and implementation.

• Ensure user journeys, calls to action, and page experiences align with conversion objectives in conjunction with Paid Media and Content teams.

• Recognize and prioritize funnel and behavioral insights for testing purposes.

• Utilize GA4, heatmaps, and session recordings to pinpoint family drop-off points.

• Convert test results and analytics into actionable insights for stakeholders and leadership.

• Evaluate data from GA4, Google Search Console, Domo, and Google Business Profile to guide content, SEO, and CRO strategies.

• Oversee and mentor Analysts responsible for website governance, SEO execution, A/B testing, directory management, and daily operations.

• Collaborate with Content, Paid Media, Brand, and Email Lifecycle teams.

⛳️ Requirements

• Bachelor’s degree in Business, Marketing, Analytics, or a related discipline, or equivalent professional experience.

• Over 5 years of expertise in web management, conversion optimization, experimentation, and web analytics.

• Proven experience in conducting A/B tests from hypothesis development to results reporting, encompassing sample size, test duration, and statistical significance.

• Capability to instruct test design to less experienced individuals.

• Experience in executing experiments on websites with low traffic volumes.

• Proficient analytics skills in GA4 and familiarity with a business intelligence tool like Domo or a similar platform.

• Experience collaborating with IT or developers through specifications, prioritization, and user acceptance testing.

• A solid understanding of SEO, including performing SEO audits, collaborating with an SEO team, or rectifying technical SEO challenges.

• Exceptional organizational, project management, cross-functional communication, and teamwork abilities.

• Strong skills in GA4.

• Preferred: knowledge of answer engine optimization (AEO) or AI search.

• Preferred: experience in a multi-brand or multi-location marketing setting.

• Preferred: basic UX/UI understanding sufficient for briefing and assessing external design partners.

• Preferred: experience testing on lower-traffic websites.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible working hours and remote work options.

• Opportunities for professional development and growth.

• Collaborative and inclusive work environment.