Senior Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish quarterly goals and objectives for the customer marketing department in collaboration with leadership and cross-functional teams.

• Take ownership of the customer marketing strategy, implementation plan, and key performance indicators (KPIs).

• Oversee lifecycle marketing from onboarding to renewal and expansion, including automated HubSpot campaigns based on triggers.

• Manage the customer advocacy program and create case studies, testimonials, videos, and customer quotes.

• Build customer relationships and cultivate a network of advocates and speakers.

• Handle product announcements, newsletters, and educational content for customers.

• Develop onboarding and adoption resources, such as admin guides, rollout kits, and videos.

• Lead the strategy and execution of customer events, including webinars, meetups, and industry programming.

• Manage and expand the Customer Advisory Board.

• Coordinate campaign strategy, messaging, targeting, and execution with cross-functional teams.

• Identify and support regional customer marketing requirements through localized advocacy, campaigns, and events.

⛳️ Requirements

• Minimum of 7 years in B2B marketing, with at least 5 years dedicated to customer marketing, lifecycle marketing, or customer advocacy within B2B SaaS organizations.

• Experience in cybersecurity is preferred.

• Proven history of developing customer marketing programs from inception and achieving measurable improvements in adoption, retention, or expansion.

• Background in managing customer advocacy and reference programs, with a portfolio showcasing customer stories.

• Experience leading initiatives across North America, EMEA, and APAC, covering both SMB and enterprise customer segments.

• Proven experience in running Customer and Product Advisory Boards.

• Practical experience in creating trigger-based lifecycle campaigns in HubSpot and collaborating with Operations for campaign orchestration, data handling, and reporting.

• Strong analytical abilities to convert campaign performance, customer behavior, and lifecycle data into actionable insights and recommendations.

• Excellent writing skills and a knack for customer-focused storytelling.

• Track record of managing projects across Marketing, Customer Success, Sales, and Product departments without direct authority.

• A mindset that combines openness and authenticity with collaboration and adaptability.

• Exceptional problem-solving abilities.

• Passion and enthusiasm for open source and enhancing internet security.

• Must be based in the U.S.

• Visa sponsorship is not available.

🏝️ Benefits

• A sense of purpose by contributing to a more secure internet experience.

• Opportunity to work remotely with a motivated and supportive team across the globe.

• Personal and professional growth through new challenges and the #growth-club.

• Immersion into the security and open source software technology markets.