Spanish Marketing Lead

This is a fully remote position, open to applicants in Mexico, +7 more countries.

📋 Description

• Take charge of the planning for all Spanish content releases, encompassing launch reviews, briefs, messaging direction, target audiences, channels, and timelines.

• Collaborate with teams in Organic Social, Paid Marketing, Lifecycle Marketing, Design, and Storytelling Hacking.

• Act as the primary marketing contact for launches and review scripts and creative content for Paid video ads.

• Monitor Catholic news, the liturgical calendar, and social trends within Latin America and the Spanish-speaking community.

• Create culturally relevant suggestions, seasonal hooks, relaunch strategies, and campaign concepts.

• Adapt push notifications, emails, landing pages, and video ad marketing materials for local audiences.

• Design experiments for messaging, creativity, timing, and audience segmentation, applying insights in Performance Marketing.

• Identify and manage relationships with marketing partners and handle negotiations.

• Participate in recordings on-site and assist in directing video ad production for significant partnerships.

⛳️ Requirements

• Excellent coordination abilities across cross-functional teams and varying global time zones.

• Strong awareness of Latin American culture and current trends.

• Familiarity with the Catholic liturgical calendar and devotional practices in the region is highly advantageous.

• Capability to read and discuss Marketing Performance metrics effectively.

• Analytical mindset with a keen interest in audience behavior and experimentation.

• 4-6+ years of experience in Performance Marketing, Product Marketing, Growth Marketing, or Brand Marketing.

• Native or near-native Spanish proficiency.

• Professional proficiency in English.

• Proficiency in Portuguese is beneficial.

• Experience in mobile app marketing or lifecycle marketing.

🏝️ Benefits

• Competitive market rates including equity, cash, and benefits.

• Flexibility to work remotely from anywhere in Latin America.

• Opportunity for some travel related to partnerships and recordings.