Regional Marketing Lead

This is a fully remote position, open to applicants in United States, +4 more locations.

📋 Description

• Establish strong collaborative relationships with North American Sales leaders and field teams.

• Engage in account planning, pipeline evaluations, customer meetings, and Sales feedback sessions.

• Determine the necessary messaging, customer narratives, competitive evidence, product direction, and outreach assistance required by Sales.

• Collaborate with teams in Product Marketing, Creative, Demand Generation, Email, Digital, Paid Media, Events, and Channel Marketing.

• Interact with customers and potential buyers through field visits, discussions, events, and insights from Sales.

• Convert customer requirements, objections, purchase motivations, and market variances into briefs for campaigns, content, events, digital experiences, and product launches.

• Manage the North America marketing strategy and calendar.

• Establish briefs, priorities, timelines, and success metrics for central teams.

• Oversee launches and campaigns across various channels and navigate regional trade-offs.

• Define regional goals and Sales engagement strategies for trade shows, customer events, and local initiatives.

• Assess campaign engagement, Sales adoption, lead quality, opportunities, customer feedback, and contributions to the pipeline.

• Suggest modifications based on performance data.

• Advise on regional investment priorities and manage the approved regional marketing budget.

• Conduct planning and review sessions with Sales and centers of excellence.

• Maintain briefs, owners, decisions, and timelines for the integrated plan.

• Interact with customers and prospects, take part in partner and industry meetings, and collaborate with agencies or event partners as necessary.

⛳️ Requirements

• Over 7 years of experience in B2B marketing, including regional, integrated, field, or Sales-aligned marketing within a complex organization.

• Proven experience collaborating directly with Sales leaders and customers to create marketing plans, Sales enablement strategies, and measurable initiatives.

• Experience managing work through shared teams or centers of excellence without relying on direct reporting authority.

• Experience in B2B technology, IT products, distribution, or channel-influenced purchasing is advantageous.

• A degree in marketing, business, or a related field, or equivalent practical experience, is preferred.

• Strong grasp of Sales processes, account planning, customer research, and marketing support for acquisition, product category expansion, and retention.

• Capability to develop briefs, Sales tools, and synchronized campaigns across email, paid media, content, digital, and events.

• Familiarity with campaign and pipeline metrics, budgetary decisions, CRM and marketing platforms, and attribution constraints.

• Excellent cross-functional influence, effective writing and presentation skills, project management expertise, and prioritization abilities.

• Practical experience utilizing AI and automation for research, analysis, and planning while ensuring accuracy and safeguarding confidential information.

🏝️ Benefits

• Eligibility to participate in the bonus program.

• Comprehensive health benefits.

• Tuition reimbursement program.

• Retirement savings plans.

• Wellness Program.

• Additional perks and rewards.

• Accessibility accommodations throughout the recruitment, selection, and/or assessment process.