This is a fully remote position, open to applicants in United States, +1 more country.

• Take charge of the strategy for Jane’s marketing website.

• Convert Jane’s business objectives into a detailed roadmap supported by frameworks and a common language.

• Determine what the Web team should prioritize in their development efforts and what can be set aside.

• Oversee the strategy for prominent pages, including the homepage, collaborating with Brand, Content, Design, and Product teams.

• Establish the website’s structure and the rationale behind it.

• Integrate qualitative and quantitative insights to grasp the needs of clinics and clinicians.

• Base strategic choices on website performance following deployment.

• Develop the strategy for organic search and answer engine visibility across Google and AI assistants.

• Provide briefs to subject matter experts and assess whether their contributions are enhancing outcomes.

• Utilize hypotheses and evidence to guide strategic choices and experimentation.

• Collaborate with the web platform and enablement team to align strategy with platform capabilities, tools, and execution.

• Extensive experience in web strategy, digital strategy, product/content strategy, or a related field.

• Proven track record of owning strategy for a significant website or digital asset.

• Experience with innovative technology or platform products is a valuable advantage.

• Proven ability to treat a website as a true growth channel.

• Profound understanding of information architecture and site navigation.

• Strong analytical skills and the capability to leverage analytics data to inform and support strategic decisions.

• Hands-on experience with A/B testing and large-scale CRO growth experimentation.

• Familiarity with SEO/AEO principles.

• Comfort with modern content management systems; Jane utilizes WordPress.

• Experience with CRO tools like Optimizely, Contentful, or Webflow is a plus.

• Knowledge of responsive design, accessibility, and testing across various devices.

• Exceptional communication and storytelling abilities.

• A genuine interest in Jane’s mission and the needs of healthcare practitioners.

• Must be eligible to work in Canada or the United States without requiring visa sponsorship or immigration assistance.

• Annual salary range of $116,000–$181,300 USD for candidates in the US, with a target salary of $145,000 USD.

• Annual salary range of $118,800–$185,500 CAD for Canadian candidates, with a target salary of $148,400 CAD.

• Regular discussions about career development with your manager.

• Opportunities for salary growth as you gain experience and make significant contributions.

• Comprehensive benefits package.

• Remote-first work environment.

Web Marketing Manager

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