Field Marketing Manager, Research Solutions – US East Region

This is a fully remote position, open to applicants in California.

📋 Description

• Drive and enhance demand across key regions, accounts, and customer segments in the Eastern United States.

• Take ownership of the East Region field activation strategy, priorities, and activation timeline for Research Solutions.

• Collaborate with Sales Leadership, Sales, Field Applications, Regional Product Marketing, Marketing Operations, and various commercial teams.

• Convert the go-to-market strategy into localized programs, events, account-based marketing initiatives, and sales activations.

• Generate opportunities, progress the pipeline, and enhance customer engagement.

• Identify key regions, customer segments, named accounts, applications, and whitespace opportunities.

• Distribute field marketing resources based on account, territory, pipeline, and engagement insights.

• Spearhead local demand-generation initiatives across academic, biopharma, biotechnology, government, and translational research sectors.

• Oversee audience acquisition, campaign implementation, lead follow-up, opportunity creation, account engagement, and opportunity advancement.

• Evaluate program performance, MQL conversion rates, influenced pipeline, and necessary corrective measures.

• Launch promotions and commercial programs while gathering customer and competitive insights.

• Manage the execution of events, workshops, webinars, roadshows, and local launch initiatives.

• Implement product-launch activation strategies and account-based marketing initiatives for identified accounts.

• Coordinate local channel or distributor programs as needed.

• Assess event and program results, including engagement levels, opportunity creation, pipeline influence, and return on investment.

• Equip Sales with approved messaging, playbooks, battlecards, launch tools, and relevant content.

• Aid customer workshops, workflow discussions, demonstrations, reference activities, and peer-to-peer educational efforts.

• Identify gaps in field enablement, customer objections, and local content requirements.

• Engage local customers and selected KOLs in regional initiatives and events.

• Ensure field execution meets brand, quality, regulatory, and claims standards.

• Gather insights on customer needs, barriers to adoption, competitive activities, wins and losses, and territory-specific whitespace.

• Transform account, opportunity, and territory insights into business reviews, launch evaluations, and regional strategies.

• Coordinate cross-functional priorities, responsibilities, and follow-up actions.

⛳️ Requirements

• Bachelor's degree in life sciences, marketing, business, or a related field.

• 5+ years of experience in sales, field marketing, field applications, commercial marketing, product marketing, or related commercial roles within the life sciences sector.

• Proven experience working with Sales to implement territory, account, campaign, event, or launch initiatives that drive demand and support pipeline expansion.

• Strong comprehension of life sciences research customers, laboratory workflows, and commercial purchasing processes.

• Ability to analyze CRM, pipeline, account, campaign, and market data and translate insights into targeted field actions.

• Exceptional communication, project management, and cross-functional collaboration abilities, with a talent for influencing within a matrixed organization.

• Regular travel within the East Region is anticipated for customer engagement, territory coverage, events, and sales collaboration.

• Preferred experience in flow cytometry, cell analysis, or related research technologies.

• Familiarity with account-based marketing, digital campaign execution, and business intelligence tools is preferred.

🏝️ Benefits

• Medical, dental, vision, health savings, and flexible spending accounts.

• Life and disability insurance.

• Wellness resources.

• Mental health support.

• Disease management programs.

• 401(k).

• Deferred compensation programs.

• Financial counseling.

• DailyPay.

• Educational savings resources.

• Paid time off.

• Company holidays.

• Educational assistance.

• Parental leave.

• Adoption assistance.

• Backup care.

• Caregiving support.

• Employee assistance programs.

• Commuter benefits.

• Pet insurance.

• Legal services.

• Associate discount programs.

• Bereavement, military, personal, family and medical leave, and jury duty leave.

• Performance-based rewards and recognition opportunities.

• Remote or field-based work arrangement.