Media Buyer

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Strategize and execute paid advertising campaigns on Meta Ads and Google Ads for designated client accounts.

• Develop campaign frameworks, encompassing structure, targeting, audience segmentation, bidding strategies, and creative briefs.

• Establish and verify conversion tracking and attribution using GA4, Meta Pixel, GTM, and UTMs prior to each campaign launch.

• Determine campaign KPIs and validate the measurement framework in collaboration with account managers.

• Conduct daily monitoring of campaign performance and optimize towards CPL, CPA, ROAS, and conversion-volume KPIs.

• Identify performance declines, isolate underlying issues, and implement targeted solutions.

• Oversee budgets, manage spending pace, reallocate resources based on performance, and flag potential overspend risks.

• Execute A/B testing on creatives, copy, audiences, and landing pages; document findings and apply insights.

• Provide comprehensive performance reports with contextual insights and next action steps.

• Convey campaign data in straightforward terms for client updates through the account management team.

• Keep thorough documentation of campaign modifications, test outcomes, and optimization decisions.

• Proactively identify and communicate risks before they affect client results.

⛳️ Requirements

• Minimum of 3 years of experience managing paid media campaigns for client accounts (agency experience is highly preferred).

• Demonstrated experience managing monthly advertising budgets exceeding $5,000 per client account.

• Advanced proficiency in Meta Ads Manager and Google Ads.

• Competence in Looker Studio or similar tools for client-facing reporting dashboards.

• Familiarity with landing page optimization and principles of CRO.

• Availability for full-time work during MST hours.

• Experience with TikTok Ads, LinkedIn Ads, or programmatic advertising platforms is a plus.

• Background in diagnosing and revitalizing underperforming ad accounts is a plus.

• Strong written English skills for internal documentation and campaign notes are a plus.

🏝️ Benefits

• Fully remote position – available worldwide.

• Full-time employment (not freelance).

• Competitive salary commensurate with experience.

• Immediate start available.