Senior Marketing Manager, Enterprise – 12 Month Contract

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Spearhead the sales enablement strategy for the enterprise sector.

• Create a content and tools ecosystem that supports the sales team throughout the entire buyer journey.

• Oversee the production and governance of sales materials, including battlecards, product narratives, competitive positioning, objection-handling guides, case studies, and demonstration resources.

• Contribute to demand generation by assessing campaign performance and assisting in channel strategy development.

• Ensure alignment of enablement content with ongoing demand programs.

• Engage in commercial planning and contribute to the development of campaign briefs.

• Analyze marketing performance data and modify the marketing strategy as needed.

• Take charge of intricate marketing programs from conception through to execution.

• Collaborate closely with campaign and channel teams to ensure that enablement content is aligned with pipeline drivers.

⛳️ Requirements

• Minimum of 5 years of experience in B2B marketing, with significant expertise in either demand generation or sales enablement and a growing proficiency in the other.

• Capability to explain how work contributes to pipeline development and Annual Recurring Revenue (ARR).

• Proficiency in analyzing marketing performance data and adapting strategies accordingly.

• Proven engagement in both demand generation and sales enablement activities.

• Experience in overseeing complex, multi-channel marketing programs with a high degree of autonomy.

• Excellent writing and presentation abilities.

• Skill in constructing convincing arguments for peer and leadership discussions.

• Strong cross-functional collaboration skills.

• Comfortable with upward management and collaborating with sales partners.

• Background in B2B technology, SaaS, or research/academic sectors is preferred.

• Naturally inquisitive about AI and willing to explore how it can enhance work processes.

• Willingness to experiment and adapt to new approaches.

🏝️ Benefits

• Commitment to investing in, nurturing, and supporting innovative businesses and technologies that enhance research to be more open, efficient, and effective.

• An equal opportunity workplace dedicated to diversity, inclusion, and belonging.

• An inclusive culture that empowers employees to perform their best work.

• A chance to engage in open, collaborative, and inclusive research initiatives.