Field Marketing Manager – Research Solutions

This is a fully remote position, open to applicants in California.

📋 Description

• Drive and enhance demand in key territories, accounts, and customer segments across the Western United States.

• Take ownership of the field activation plan, priorities, and activation calendar for Research Solutions in the West Region.

• Collaborate with Sales Leadership and Regional Product Marketing to pinpoint priority territories, customer segments, named accounts, applications, and whitespace opportunities.

• Transform go-to-market strategies, value propositions, and commercial priorities into focused territory programs and account-level initiatives.

• Allocate field marketing resources based on insights from accounts, territories, pipelines, and engagement data.

• Lead local activation efforts to generate and nurture opportunities across academic, biopharma, biotechnology, government, and translational research sectors.

• Implement audience acquisition strategies, campaigns, events, workshops, webinars, roadshows, product launches, and account-based marketing initiatives.

• Facilitate follow-up on marketing-qualified leads, local opportunity creation, account engagement, and progression of opportunities.

• Track MQL conversion rates, program performance, pipeline influence, engagement metrics, and return on investment.

• Equip Sales teams with approved messaging, playbooks, battlecards, launch tools, and relevant content.

• Assist in customer workshops, workflow discussions, demonstrations, regional programs, reference activities, and peer-to-peer education efforts.

• Gather insights on customer needs, adoption challenges, competitive landscape, wins and losses, and whitespace at the territory level.

• Coordinate cross-functional collaboration with Sales, Field Applications, Regional Product Marketing, Marketing Operations, and other commercial teams.

• Provide frontline feedback regarding customer insights, competitive dynamics, market trends, and field enablement for regional planning and strategy execution.

• Ensure that field execution aligns with brand standards, quality, regulatory, and claims requirements.

⛳️ Requirements

• Bachelor's degree in life sciences, marketing, business, or a related field.

• Over 5 years of experience in sales, field marketing, commercial marketing, product marketing, field applications, or related roles within the life sciences sector.

• Proven experience partnering with Sales to implement territory, account, campaign, event, or launch programs that drive demand and support pipeline development.

• Strong knowledge of life sciences research customers, laboratory workflows, and commercial purchasing processes.

• Capacity to analyze CRM, pipeline, account, campaign, and market data, translating insights into targeted field actions.

• Exceptional communication, project management, and cross-functional collaboration skills, with the ability to exert influence within a matrixed organization.

• Experience in flow cytometry, cell analysis, or similar research technologies is highly preferred.

• Familiarity with account-based marketing, digital campaign execution, and business intelligence tools is also preferred.

• Willingness to travel frequently within the West Region for customer engagement, territory coverage, events, and collaboration with sales teams.

🏝️ Benefits

• Medical, dental, and vision insurance.

• Health savings and flexible spending accounts.

• Life and disability insurance.

• Wellness resources.

• Mental health support and disease management programs.

• 401(k).

• Deferred compensation programs.

• Financial counseling.

• DailyPay.

• Educational savings resources.

• Paid time off.

• Company holidays.

• Educational assistance.

• Parental leave.

• Adoption assistance.

• Backup care.

• Caregiving support.

• Employee assistance programs.

• Commuter benefits.

• Pet insurance.

• Legal services.

• Associate discount programs.

• Bereavement, military, personal, family, and medical leave.

• Jury duty leave.

• Remote/field-based workplace arrangement.

• Performance-based reward and recognition opportunities.

• Competitive compensation and benefits packages.