Web Developer – Marketing Technology Specialist

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Assume technical responsibility for the agency-developed website following its launch.

• Ensure optimal website performance, security, accessibility, reliability, and scalability.

• Oversee the management of WordPress core, themes, plugins, hosting configurations, backups, security patches, and technical updates.

• Track site availability, performance, and Core Web Vitals; identify and resolve defects, broken functionalities, and integration challenges.

• Administer development, staging, and production environments, including testing, releases, and rollbacks.

• Maintain technical documentation, access controls, configuration records, and standards for website governance.

• Create and publish responsive landing pages, campaign pages, product and solution pages, forms, microsites, and reusable content components.

• Design and enhance WordPress themes, templates, and custom functionalities.

• Transform approved designs and Figma files into responsive and accessible web experiences.

• Expand the website with new sections, user journeys, capabilities, and integrations.

• Connect WordPress with HubSpot, Salesforce, analytics, and various marketing platforms.

• Construct and manage HubSpot forms, landing-page functionality, tracking, and components for campaign websites.

• Troubleshoot APIs, scripts, tags, plugins, and third-party integrations in collaboration with Marketing Operations and IT.

• Implement technical SEO practices, including metadata frameworks, structured URLs, XML sitemaps, redirects, schema, and indexation controls.

• Maintain Google Analytics 4, Google Tag Manager, and conversion tracking.

• Enhance site speed, usability, accessibility, and conversion performance by leveraging data, testing, and user feedback.

• Support GDPR, cookie consent, privacy, security, and WCAG accessibility requirements.

• Lead the technical handover from the website agency and collaborate on significant enhancements.

• Convert marketing and business needs into technical solutions, estimates, and delivery plans.

⛳️ Requirements

• Bachelor's degree in Computer Science, Web Development, Information Technology, or a related field, or equivalent practical experience.

• A minimum of 5 years of experience in developing and maintaining business-critical WordPress websites.

• Proficient front-end development skills in HTML5, CSS3, and JavaScript.

• Practical experience in PHP and WordPress development.

• Experience in creating custom themes, page templates, reusable components, and responsive landing pages.

• Familiarity with managing plugins, hosting environments, staging, deployment, version control, and website security.

• Experience with technical SEO, performance optimization, cross-browser testing, and accessibility standards.

• Preferred: hands-on experience with HubSpot Content Hub/CMS, including forms, landing pages, templates, modules, or HubL.

• Preferred: experience in integrating WordPress with HubSpot and Salesforce.

• Preferred: knowledge of Google Analytics 4, Google Tag Manager, and consent management platforms.

• Preferred: familiarity with Pantheon or similar managed WordPress hosting, Advanced Custom Fields, and common security, SEO, and performance plugins.

• Preferred: previous experience in a Marketing, Demand Generation, or Marketing Operations role.

🏝️ Benefits

• Equal opportunities and respect for diversity.

• Non-discrimination throughout recruitment and selection processes.