Senior Marketing Operations Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Oversee CRM architecture for Salesforce and HubSpot, which includes managing objects, fields, validation rules, Flows, formula fields, page layouts, and synchronization logic.

• Manage lead routing and scheduling processes from start to finish using LeanData, Chili Piper, HubSpot, and Salesforce.

• Take charge of attribution strategy, source tracking, lead source governance, marketing influence tagging, and offline conversion tracking.

• Provide weekly and monthly reports on full-funnel performance against set goals, including conversion rates, pacing, and year-over-year comparisons.

• Maintain the Growth Dashboard and track Month-over-Month and Quarter-over-Quarter metrics.

• Ensure data integrity through deduplication, email validation, enrichment, platform properties management, and synchronization logic.

• Oversee email marketing initiatives, including newsletters, promotional sends, nurture programs, segmentation, building, quality assurance, scheduling, A/B testing, reporting, deliverability, and sender health.

• Develop and optimize inbound and outbound programs, follow-up strategies, workflows, suppression logic, and signal-based campaigns.

• Manage the Marketing Technology stack and budget, including conducting audits, managing access, handling renewals, negotiating contracts, making consolidation decisions, and tracking monthly actuals against forecasts.

• Collaborate with the marketing team on campaigns, thought leadership initiatives, webinar operations, event lists, benchmark data, and standardized Salesforce campaign setups.

• Assist sales and leadership with pipeline analysis, channel influence, and budget allocation analysis.

• Train Account Directors, sales personnel, and new hires on Salesforce, HubSpot, and Gong.

• Maintain operations documentation, process diagrams, and instructional guides.

• Manage customer data to support retention and expansion efforts, including contact tracking, CSAT workflows, reference workflows, and CRM adoption.

• Design and implement pipeline stages, entry and exit criteria, and stage-specific goals based on historical conversion rates.

⛳️ Requirements

• 5+ years of experience in marketing operations, revenue operations, or a comparable B2B go-to-market systems role.

• Proven experience in building or restructuring an operations function.

• Advanced skills in Salesforce administration, including validation rules, Flows, formula fields, custom objects, reports and dashboards, and Data Loader.

• Extensive experience with HubSpot, encompassing workflows, lists, properties, forms, and integrations.

• Practical experience with lead routing and scheduling tools such as LeanData and Chili Piper.

• Strong understanding of attribution models, lead source governance, UTM standardization and tracking, and offline conversion tracking with advertising platforms.

• Capability to create funnel reporting and pacing models in Salesforce and Google Sheets.

• Familiarity with sales engagement, outbound, and data tools like Gong, Gong Engage, Instantly, UserGems, and Zapier.

• Ability to translate cross-functional requests into streamlined systems while maintaining reporting integrity.

• Comfort in working independently.

• Experience in managing vendor relationships, renewals, and Marketing Technology budgets.

• Confidence in presenting performance insights and recommendations to executive leadership.

• Must possess established and current work authorization and reside permanently in the country of employment.

• Must be capable of operating a laptop computer, software platforms, and office productivity tools.

• Must be able to remain stationary for long periods.

• Must be able to observe and interpret both written and verbal communication.

• Must have reliable internet access and a professional workspace.

• HubSpot and/or Salesforce certification is advantageous, though not mandatory.

• Bonus points for experience with AI agents or LLMs, as well as agency or professional services experience.

🏝️ Benefits

• Medical, dental, and vision plans, along with disability and life insurance coverage for you and your family.

• 100% employer-paid plan for you and a 50% employer contribution for dependents (available in the US, CAD, MX).

• Access to certified therapists through Spring Health.

• Membership to Headspace.

• Physical therapy services via Omada.

• Access to thousands of Aaptiv virtual workouts.

• Complimentary One Medical membership for primary and virtual care.

• Unlimited Paid Time Off (with a minimum of 2 weeks).

• Paid company holidays.

• Day off for your birthday.

• End of Year Recharge (company closure from December 24 to January 1).

• Paid parental leave.

• Traditional and Roth 401(k) plans with a 3% company match.

• Annual bonus based on tenure, with an increasing total amount over time.

• Annual company-wide retreat.

• Opportunity for remote work from a home office.

• PC or Mac provided.

• Reasonable accommodations available for qualified individuals with disabilities.