Web Analytics & Optimization Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop and manage strategies for measurement and optimization through execution.

• Take ownership of GA4 for both Info-Tech and McLean websites, which includes setup, configuration, conversion tracking, key-event tracking, and ensuring data accuracy.

• Manage GTM setup by building, testing, and troubleshooting tags and events.

• Collaborate with development teams to ensure proper tracking of product and campaign launches through the data layer.

• Uphold consistent UTM and tagging practices across PR, Social, Paid, Email, and Events.

• Perform ad hoc analyses and investigations into traffic anomalies, bot traffic, conversion decreases, and page-level behavior.

• Generate monthly and quarterly reports on website performance, conversions, and outcomes.

• Present quarterly website and traffic reviews to executives.

• Create and maintain dashboards.

• Oversee analytics and SEO tools, including user management, access, and configuration.

• Conduct keyword and content-gap research.

• Suggest and apply on-page SEO optimizations, such as metadata, headings, structure, and internal linking.

• Keep an eye on Google Search Console and Bing Webmaster Tools for any issues and AI visibility data.

• Assess AI visibility through AI Overviews and LLM referrals.

• Work with web teams on GEO, AI-search strategy, and LLM optimization efforts and tools.

⛳️ Requirements

• Extensive hands-on experience with GA4 and GTM.

• Proven experience in setting up and managing a GA4 account, configuring events and conversions, and debugging tracking issues.

• 4 to 6 years of experience in web analytics, preferably in a marketing context.

• Strong skills in data visualization and reporting.

• Comfortable with SQL and basic scripting.

• Proactive self-starter who collaborates closely with marketing teams and transforms data into clear monthly insights.

• Solid foundation in SEO and content optimization principles.

• Familiarity with Google Search Console, Bing Webmaster Tools, and Semrush.

• Ability to communicate technical findings to non-technical executives.

• Understanding of privacy regulations, consent requirements, and changes in browser tracking.

• Bilingual proficiency in French, Spanish, or German is preferred.

• Experience with Gainsight PX is a plus; training will be provided as required.

• Power BI experience is preferred.

• Experience in measuring AI search and GEO visibility is a nice-to-have.

🏝️ Benefits

• Equal opportunity employer dedicated to diversity and inclusion.

• Accommodations are available to applicants throughout the recruitment and hiring process upon request.

• Training provided as necessary for Gainsight PX experience.