Web Analyst, Tracking Expert

This is a fully remote position, open to applicants in Germany.

📋 Description

• Design and strategize tracking concepts tailored for clients.

• Oversee Google Tag Manager (including server-side GTM) for all projects.

• Act as the primary contact for team members regarding Google Tag Manager inquiries.

• Execute server-side tracking utilizing Stape.

• Proactively identify and resolve issues in tracking configurations for both new and existing clients.

• Develop tracking implementations for clients utilizing Google Analytics 4 and Microsoft Clarity.

• Perform regular analyses for clients and team members.

• Generate intricate reports for both external and internal dashboards using available data sources.

• Assist the Managing Director and gradually assume responsibility for the web analytics and tracking functions.

• Enhance the data warehouse to facilitate improved analyses.

• Advance internal tools based on the data warehouse through AI technologies.

• Create dashboards and extract data-driven insights.

• Contribute to the professional and personal growth of the team.

• Conduct interviews, case studies, and final interviews in Hamburg as part of the recruitment process.

⛳️ Requirements

• Minimum of 2 years of hands-on experience in web analytics, GA4, and Google Tag Manager.

• A solid agency background is preferred.

• Highly proactive mindset with a hands-on approach.

• Extensive technical knowledge of Google Tag Manager, Google Analytics 4, and Microsoft Clarity.

• Basic understanding of Google Ads and online marketing principles.

• Willingness and capability to work with scripts and technical implementations.

• Experience with server-side tracking and other SEA-specific tools is a plus.

• Familiarity with attribution models, custom consent banners, and competitor analysis.

• Client-oriented, independent, structured, and results-driven work ethic.

• Strong service-oriented attitude.

• Excellent data analysis and evaluation capabilities.

• Ability to create and assess meaningful dashboards and derive data-driven insights.

• Confident presence with a professional demeanor.

• Exceptional communication skills.

• A completed degree in business, economics, or a related field is advantageous.

• Fluent in both written and spoken German and English; German is essential.

• Permanent residency in Germany is required.

🏝️ Benefits

• Permanent employment contract.

• Flat hierarchies and direct collaboration with the Managing Director.

• Opportunities for professional development.

• Annual participation in industry trade fairs or training sessions.

• Access to a comprehensive internal knowledge wiki.

• Quarterly multi-day team meetings, including workshops and team-building activities.

• Provision of an Apple MacBook, large monitor, and high-quality peripherals.

• Flexibility to work remotely from anywhere in Germany.

• Option to work from the Hamburg office.

• Occasional opportunities to work from other EU countries.

• Flexible working hours.

• 39-hour workweek with core hours from Monday to Friday, 10:00 a.m.–3:00 p.m.

• Possibility of part-time arrangements.

• 30 days of vacation, plus one day off on your birthday and a half day on December 24 and 31—totaling up to 32 vacation days.

• Membership in Urban Sports Club.