VSL Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts, acting as the main strategic contact.

• Conduct bi-weekly client calls to discuss performance, strategy, testing priorities, and next steps.

• Prepare and distribute bi-weekly performance reports a minimum of 24 hours prior to scheduled calls.

• Interpret performance data into actionable recommendations and strategic insights.

• Foster client relationships to support retention, renewals, and referrals.

• Proactively identify and mitigate account risks and opportunities.

• Develop, launch, and optimize Meta campaigns tailored to lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account structure, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns and propose enhancements for performance improvement.

• Create structured testing strategies encompassing audiences, offers, messaging, creative, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts for financial services audiences.

• Create hooks, angles, offers, and variations in messaging for testing purposes.

• Leverage performance data to form creative and messaging hypotheses.

• Collaborate with video editors and provide clear creative guidance.

• Utilize AI tools to enhance research and copy development while ensuring quality and strategic insight.

• Set up and troubleshoot tracking mechanisms, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Identify and resolve technical issues between advertising platforms and client systems.

• Assess performance across media, messaging, tracking, and lead flow to uncover funnel issues.

• Report to the Associate Director of Operations, maintaining accountability for client performance, relationships, and retention.

⛳️ Requirements

• Minimum of 5 years of hands-on experience in paid media, particularly with Meta advertising.

• Proven experience in managing multiple client accounts and leading strategic conversations with clients.

• Demonstrated ability to steer campaigns towards established performance targets while enhancing client retention.

• Strong skills in direct-response copywriting, encompassing ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Experience in financial services marketing is preferred.

• Preference for lead-generation and appointment-setting campaigns.

• Experience in video sales letter marketing is preferred.

• Familiarity with high-ticket or considered-purchase funnels is preferred.

• Performance marketing agency experience is preferred.

• Direct-response advertising experience is preferred.

• Candidates for the higher compensation range must show hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates for the upper compensation range should provide evidence of measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments due to their creative contributions.

• Strong preference for experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home options.

• Flexible Scheduling.

• Performance Bonus.