VP, Sales

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement strategies to enhance distribution across natural, specialty, conventional grocery, mass, club, and e-commerce retail channels.

• Establish and nurture relationships with prominent retail chains, driving the acquisition of new accounts and fostering growth.

• Strengthen and optimize collaborations with essential distributors to ensure effective execution and sell-through.

• Recruit, train, and lead a high-performing sales team, including account managers, broker partners, and field sales representatives.

• Supervise broker relationships and field sales operations to guarantee adherence to brand standards and achieve retail velocity targets.

• Manage sales forecasting, budgeting, trade spend allocation, and performance reporting by channel and account.

• Work in conjunction with Marketing, Operations, Finance, and Executive Leadership on market execution, product launches, and inventory planning.

• Analyze market trends, retail data, and the competitive landscape to pinpoint opportunities and guide sales strategy.

⛳️ Requirements

• 8+ years of experience in sales leadership within the CPG industry, emphasizing retail and distribution growth.

• Familiarity with Mass Grocery chains (Kroger, Albertson/Safeway, Ahold Delhaize, Publix).

• Demonstrated success in driving national retail expansion and managing significant account relationships.

• Extensive knowledge of distributor networks and broker partnerships.

• Strong financial expertise related to trade spend, margin, promotional strategies, and sales forecasting.

• Experience in scaling a sales team within a high-growth, entrepreneurial environment.

• Excellent leadership, negotiation, and relationship-building capabilities.

• Highly analytical and data-oriented, with the skill to convert insights and KPIs into actionable strategies.

• Direct relevant experience and a Bachelor’s degree are required.

• An MBA or relevant advanced degree is preferable.

🏝️ Benefits

• Competitive Salary + Bonus

• 100% Company-Paid Health, Dental, Vision & Life Insurance for employees (family coverage available at employee cost)

• 401(k) Retirement Plan

• Parental Leave

• Free Access to Javvy Products

• Career Growth Opportunities

• Collaborative, Fast-Paced Start-Up Environment