VP, Revenue Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Predict and manage the demand plan by developing and sustaining a rolling pipeline forecast segmented by channel and category.

• Create and oversee the Strategic team's Account-Based Marketing (ABM) program, including account tiers, buying committees, and synchronized multi-channel outreach.

• Lead the strategy for paid media across Search Engine Marketing (SEM), paid social, and display advertising.

• Collaborate with the content team on SEO/AEO strategies, prioritizing keywords, topics, and pages based on conversion and revenue metrics.

• Enhance the entire funnel by identifying points of conversion drop-off and spearheading experimentation, page modifications, and process enhancements.

• Engage cross-functionally on product-led growth initiatives and signals for product-qualified leads.

• Establish and achieve qualified pipeline objectives for both sales-assisted and self-serve channels.

• Monitor and optimize Customer Acquisition Cost (CAC), pipeline velocity, and the percentage of marketing-sourced/influenced revenue relative to spending.

• Integrate Claude and MCP-connected data sources into reporting and campaign quality assurance workflows.

• Report directly to the Chief Marketing Officer (CMO) while closely collaborating with Sales, Revenue Operations (RevOps), Product, and Customer Success (CS).

⛳️ Requirements

• Over 10 years of progressive experience in demand generation, growth, or performance marketing.

• Proven track record of owning the function within a B2B SaaS organization that utilizes both sales-assisted and self-serve approaches.

• Experience in pipeline forecasting and presenting forecasts to executive leadership.

• Strong understanding of CAC, LTV:CAC, and pipeline efficiency metrics.

• Demonstrated experience in establishing and executing a Strategic/enterprise ABM program.

• Proficient in account tiering, ABM technology, and orchestrating multi-channel strategies.

• Working knowledge of Product-Led Growth (PLG) mechanics, including product-qualified leads, self-serve conversion, and usage-based triggers.

• Experience managing SEM, paid social, and display advertising at scale.

• Solid understanding of SEO fundamentals and current practices in AEO/answer-engine optimization.

• Proven experience in managing website conversion performance.

• Advanced understanding of attribution and funnel analytics.

• Hands-on experience with marketing automation and CRM platforms, including HubSpot, Marketo, or Salesforce.

• Demonstrated leadership skills with experience in building and nurturing a high-performing demand generation or growth team.

• Experience utilizing reporting infrastructures built on marketing automation and CRM platforms.

🏝️ Benefits

• Competitive salary

• Excellent benefits

• Fully remote position

• Comprehensive medical, dental, and vision coverage

• Flexible time off policy

• 401K plan

• Equity awards available for specific roles

• Potential to earn sales-based commissions for certain positions

• Opportunity to collaborate with and learn from top-tier talent

• Central and vital role at Placer.ai