VP, Revenue Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Create new business demand and revenue through buyer journeys, integrated campaigns, account-based sales and marketing strategies, search and AI visibility, paid search, website optimization, and conversion enhancement.

• Achieve month-over-month and year-over-year growth in new account acquisition, pipeline, and bookings.

• Spearhead demand and conversion strategies tailored for nonprofit buyers.

• Develop multi-year plans and secure funding for emerging volume sources and channels.

• Identify, assess, and create account-based marketing and sales playbooks targeting new market segments.

• Ensure alignment of integrated campaigns with the Sales and Business Development efforts.

• Craft buyer journeys, nurture campaigns, and personalization strategies at scale.

• Establish and oversee a shared reverse waterfall and funnel plan in collaboration with GTM leaders.

• Conduct experiments, validate successful programs, scale effective strategies, and discontinue underperforming initiatives.

• Manage programmatic, demand software, and demand campaign budgets, allocating investments across various channels and sources.

• Contribute to the department-wide AI initiatives and implement accountable AI-enabled workflows.

• Mentor and develop marketing leaders while extending influence throughout the organization.

• Engage and present to fundraising and nonprofit leaders, executives, and industry influencers.

• Report directly to the Chief Marketing Officer.

⛳️ Requirements

• 12+ years of experience in B2B SaaS growth, demand, or revenue marketing.

• 5+ years of experience in leadership roles, guiding other leaders.

• Successfully scaled a high-volume, high-velocity inbound engine where marketing was the primary source of pipeline.

• Achieved sustained bookings growth of 30%+ year-over-year and contributed to scaling a business to $200M or more.

• Held accountability for a marketing-sourced pipeline metric and delivered against it under pressure.

• Developed and maintained a reverse waterfall or equivalent funnel plan in collaboration with Sales, Business Development, and Revenue Operations leadership.

• Possess hands-on expertise in paid, website and conversion optimization, as well as organic and AI-driven discovery.

• Translated extensive product knowledge and hands-on product experience into impactful buyer journeys that drive conversions.

• Managed a significant program, agency, and software budget, making important allocation decisions.

• Familiarity with a modern demand technology stack including CRM, marketing automation, ABM and intent tools, analytics, A/B testing, and AI technologies.

• No visa sponsorship or relocation assistance is available.

🏝️ Benefits

• Options for health, vision, and dental insurance.

• Access to HealthiestYou healthcare service with confidential 24/7 access to doctors.

• 20 PTO days.

• 3 flexible days.

• 4 optional volunteer days.

• 12 paid holidays.

• Paid parental leave.

• 401k matching program.

• Equipment shipped directly to your home.

• Eligibility for discretionary bonuses.

• Fully remote working arrangement.

• Opportunity to work from the company headquarters for employees residing in Indianapolis, IN.