Senior Channel Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement regional marketing initiatives alongside US distributors and resellers, which encompass demand generation campaigns, webinars, events, and product launches.

• Design and execute campaigns aimed at recruiting new resellers through distributor-led recruitment and events.

• Oversee daily marketing interactions with distributor partners and resellers, including collaborative plans, campaign schedules, and performance assessments.

• Equip distributors to effectively market to their reseller networks and provide direct support to priority resellers.

• Adapt and localize global campaigns, messaging, and materials for regional markets.

• Organize campaigns utilizing MDF and co-marketing resources while reporting on outcomes and return on investment.

• Partner with Product Marketing to align on product updates and channel-specific campaigns that drive partner engagement, product adoption, and lead generation.

• Develop and sustain partner-ready enablement and co-branded resources, enhancing engagement via the Huntress Hub partner portal.

• Monitor and report on regional channel marketing key performance indicators, including partner engagement, pipeline development, campaign effectiveness, and fund utilization.

• Assess marketing needs of distributors and resellers and communicate insights to the Channel Programs team.

• Assist in regional partner events, distributor business evaluations, and partner communications.

• Ensure consistent follow-up on leads generated through the channel, ensuring accurate capture, tracking, and routing.

• Collaborate with distributors and resellers across the United States to drive demand and expand the Huntress partner ecosystem.

⛳️ Requirements

• A minimum of 5 years of experience in channel or partner marketing, preferably within the SaaS or cybersecurity sectors.

• Proven experience in executing co-marketing initiatives via distributors and resellers.

• Demonstrated expertise in creating and managing partner or reseller recruitment campaigns.

• Comprehensive understanding of the channel landscape, including distribution models and reseller tiers by country and region.

• Experience with planning MDF-funded or co-marketing activities, along with familiarity in channel program processes such as deal registration and lead sharing.

• Capacity to plan, manage, and execute numerous campaigns and partner relationships across different markets and time zones, with the agility to adapt quickly as circumstances evolve.

• Strong analytical capabilities with the ability to make ROI-focused decisions regarding programs and investments.

• Exceptional communication and relationship-building skills, with a proficiency in leading, influencing, and collaborating across organizational and geographic boundaries.

• Knowledge of CRM, marketing automation, and PRM or partner portal tools, including Salesforce and HubSpot.

• Openness to travel as required for partner events and quarterly business reviews.

• Experience in cybersecurity, managed service providers, or small to medium-sized business markets is a plus.

• Proficiency in one or more European languages in addition to English is advantageous.

• Awareness of GDPR and regional marketing compliance regulations is beneficial.

🏝️ Benefits

• Fully remote work environment.

• Generous paid time off policy, which includes vacation, sick leave, and paid holidays.

• 12 weeks of paid parental leave.

• Highly competitive and comprehensive medical, dental, and vision benefits plans.

• 401(k) plan with a 5% contribution, regardless of employee contribution.

• Life and Disability insurance plans.

• Stock options available for all full-time employees.

• One-time $500 reimbursement for establishing or upgrading a home office.

• Annual budget for education and professional development support.

• $75 USD/month digital reimbursement.

• Access to the BetterUp platform for coaching, personal, and professional development.

• Bonus and equity opportunities in addition to base salary.