Director, Field Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the North America Field Marketing strategy and execution, ensuring alignment of investments, campaigns, and programs with qualified pipeline, revenue, and growth goals.

• Collaborate with leadership from Sales, Channel, SDR, Alliance, Product Marketing, and Marketing Operations to create integrated growth plans for territories, verticals, partners, and accounts.

• Direct quarterly and annual planning initiatives, allocating investments towards measurable business outcomes and returns on investment.

• Establish a performance-driven operational model that emphasizes MQL, SQL, Qualified Opportunity, Pipeline, and Revenue contributions.

• Utilize data-driven decision-making to pinpoint funnel friction, conversion gaps, and opportunities for performance enhancement throughout the buyer journey.

• Develop scalable processes utilizing AI, automation, predictive analytics, and reporting to enhance productivity, campaign effectiveness, and decision-making quality.

• Supervise field, partner, alliance, executive engagement, ABM, and regional growth initiatives.

• Assess program effectiveness and investment distribution, increasing funding for high-performing activities while decreasing support for underperforming strategies.

• Implement closed-loop feedback systems between field and marketing teams.

• Transform field insights, buyer feedback, and performance trends into actionable recommendations that enhance conversion rates, buying-group engagement, qualified pipeline development, and revenue impact.

• Serve as the representative voice of the field for Product Marketing, Marketing Operations, and Revenue Marketing.

• Lead and cultivate a high-performing team.

• Provide counsel to executive leadership on pipeline development, territory performance, marketing investment strategies, resource distribution, and growth opportunities.

⛳️ Requirements

• Over 10 years of experience in Field Marketing, Revenue Marketing, Demand Generation, Channel Marketing, or related B2B marketing fields.

• More than 5 years of experience managing teams with four or more direct reports.

• Proven track record of driving qualified pipeline creation and revenue growth in collaboration with Sales, SDR, and Channel organizations.

• Experience in leading regional, enterprise, ABM, partner, and alliance marketing strategies.

• Strong analytical capabilities with experience leveraging data to inform investment decisions, resource allocation, and business planning.

• Experience managing multimillion-dollar budgets and demonstrating measurable ROI.

• Familiarity with contemporary marketing technologies, including CRM, marketing automation, intent platforms, ABM platforms, analytics tools, and AI-driven solutions.

• Proven success in leading and developing high-performing teams in dynamic, high-growth environments.

• Cybersecurity or high-growth SaaS experience is advantageous.

• Candidates participating in remote interviews are required to be on camera throughout all video interactions.

• Candidates must inform the company in advance if technical, bandwidth, or location-related issues may hinder video capabilities.

• Employees must adhere to internal information security policies, standards, and controls.

• Employment may require background verification and compliance with additional regulatory, security, data protection, export control, and authorization requirements where applicable.

🏝️ Benefits

• Equity for all employees.

• Flexible time off and paid volunteer days.

• 401(k) contribution and matching.

• Training and career development programs.

• Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services.

• Robust Employee Assistance Program (EAP) offering mental health services.

• Fertility support and paid parental leave.

• Variable incentive compensation.

• New hire equity grants.