VP, Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the go-to-market narrative for Rackspace's platform, GPUaaS, Inference-as-a-Service, and AI product lines.

• Convert technology partnerships with Palantir, Uniphore, AMD, and VMware Cloud Foundation into effective positioning and messaging.

• Collaborate with Engineering and Product leadership to ensure messaging aligns with the product roadmap.

• Position Rackspace's AI and infrastructure products in relation to hyperscalers and specialized GPU cloud providers.

• Create competitive positioning materials, battle cards, and sales enablement resources.

• Develop persona-driven presentations, one-pagers, case studies, and campaigns focused on specific market segments.

• Monitor the competitive landscape and adjust messaging in response to market changes.

• Lead the planning and execution of go-to-market strategies for product launches and partner announcements.

• Collaborate with Field Marketing and Demand Generation on regional initiatives, campaigns, and pipeline development.

• Define metrics for launch success and monitor the adoption of messaging across sales and marketing channels.

• Represent Rackspace at press events, industry conferences, and among analysts.

• Create executive-level keynotes, briefing documents, and bylines.

• Work with Brand and Corporate Communications to ensure consistent external messaging.

• Build and lead a product marketing team that encompasses the entire product portfolio.

• Participate in leadership and product planning reviews as the representative for product marketing.

⛳️ Requirements

• Over 15 years of experience in product marketing or technical marketing.

• Strong expertise in cloud computing, AI/ML, or high-performance infrastructure.

• Ability to distill complex technical capabilities and partner ecosystems into clear, distinctive market narratives and customer-facing content.

• Proven experience in developing competitive positioning, battle cards, and sales enablement initiatives.

• Successful track record in leading go-to-market strategies for significant product launches, preferably in GPU compute, AI infrastructure, or cloud platforms.

• Excellent writing and storytelling abilities.

• Preferred familiarity with GPU-as-a-Service, Inference-as-a-Service, or similar AI infrastructure business models.

• Experience in building customer reference and advocacy programs.

• Background in developing segment-specific marketing strategies for key verticals such as Healthcare and Financial Services.

• Experience in building and managing a product marketing team that supports a multi-product portfolio.

• Comfort in acting as a public-facing representative of the company with press, analysts, and at industry events.

• Ability to collaborate across functions with Engineering, Product, Sales, Field Marketing, Brand, and Corporate Communications leadership.

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.

🏝️ Benefits

• Equal employment opportunity irrespective of legally protected characteristics.

• Disability or special-needs accommodations provided upon request.