Product Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop and implement a strategy for the furniture segment to enhance revenue and market presence.

• Oversee the complete product launch process and provide the sales team with a clear framework for closing deals.

• Analyze competitor activities, tariffs, trade news, and industry changes to pinpoint actionable strategies.

• Foster industry connections, conduct customer interviews, elevate brand visibility, and secure media coverage.

• Integrate marketing and sales efforts to achieve business objectives.

• Create customized messaging, strategic conversation guides, and sales enablement resources for key accounts.

• Collaborate with Product teams to ensure alignment of the roadmap with the needs of the furniture segment.

• Establish priorities and carry out high-impact go-to-market initiatives through cross-departmental teamwork.

• Monitor and evaluate KPIs related to market adoption and revenue growth, adjusting strategies as needed.

⛳️ Requirements

• A minimum of 3 years of experience in Product Marketing.

• Demonstrated success in executing B2B SaaS go-to-market strategies.

• Capability to recognize market-entry opportunities and develop industry relationships through networking.

• Proficiency in converting competitor successes into tactical advantages.

• Outstanding storytelling abilities and capacity to convey complex product value effectively.

• Flexibility and willingness to adapt roles as the organization evolves.

• Previous experience in the furniture, home decor, flooring, or real estate sectors is a considerable plus.

🏝️ Benefits

• Remote-first organization; employees are encouraged to work from their most productive locations.

• Opportunity to work from anywhere in the world for up to 3 months.

• Parental leave program.

• Stipend for work-from-home expenses.

• Days off for birthdays and the company's anniversary.