Senior Product Marketing Manager, Urology

This is a fully remote position, open to applicants in California, +5 more states.

📋 Description

• Develop the overarching global marketing strategy for the MONARCH Platform focused on Urology.

• Convert customer insights, clinical evidence, market trends, and competitive analysis into effective positioning, value propositions, launch strategies, and client-facing materials.

• Cultivate and manage the global MONARCH Urology brand, which includes positioning, messaging structure, value proposition, product naming, and brand storytelling.

• Create unique clinical and economic value narratives targeted at urologists and hospital executives.

• Ensure the uniformity of global messaging across various channels, regions, product launches, and customer demographics.

• Collaborate with Medical Affairs, Clinical, Regulatory, Health Care Compliance, and Legal teams to produce substantiated and compliant commercial content.

• Lead the global launch strategy for new products, updates, enhancements, and platform improvements.

• Design and implement Voice of Customer research initiatives.

• Construct comprehensive global launch plans and essential launch materials, including message frameworks, sales tools, training modules, digital content, customer communications, FAQs, and regional activation kits.

• Assess launch performance and suggest post-launch enhancement strategies.

• Direct cross-functional teams and agency partners in strategy formulation, content development, launch planning, and execution.

• Collaborate with Regional Marketing teams to facilitate localization and align global strategies with market activation efforts.

• Work alongside Sales Leadership and Commercial Education to ensure sales readiness and launch training.

• Partner with Communications for product announcements, executive communications, media materials, and launch narratives.

• Present strategies, recommendations, plans, and outcomes to senior leadership and cross-functional stakeholders.

⛳️ Requirements

• A Bachelor’s degree in a relevant field is required.

• An MBA or advanced degree is preferred.

• Over 8 years of progressive experience in marketing, product management, sales, or a related commercial role in MedTech is preferred.

• Proven experience in developing positioning, messaging, launch strategies, and assets for intricate products.

• Demonstrated capability to navigate complexity and uncertainty while delivering business results across the organization.

• Experience in driving a capital sales process and/or new procedure development is preferred.

• Background in leading or supporting new product launches with robust field execution is preferred.

• Strong project management abilities with the capacity to handle multiple priorities in a fast-paced environment.

• Exceptional communication, stakeholder management, and influencing skills.

🏝️ Benefits

• Up to 25% travel both domestically and internationally to support customer events, meetings, and congresses.

• Commitment to equal opportunity employment.

• Inclusive interview process and accommodations for disabilities.