Senior Product Marketing Manager

This is a fully remote position, open to applicants in Europe.

📋 Description

• Take charge of marketing for designated product areas

• Create unique positioning, messaging, and value propositions

• Simplify complex product features into clear customer benefits by leveraging customer needs, market insights, and competitive analysis

• Formulate long-term marketing strategies and quarterly roadmaps that align with business goals

• Spearhead go-to-market planning and execution for product launches, feature rollouts, and strategic initiatives

• Collaborate with creative and cross-functional teams to ensure high-quality outcomes

• Propel growth through paid acquisition, SEO, conversion optimization, in-app marketing, lifecycle communications, upselling, and retention

• Partner with team members and external stakeholders to enhance channel performance and boost customer engagement

• Establish marketing analytics, tracking, and attribution utilizing GA4 and Mixpanel

• Leverage performance data and customer feedback to refine initiatives

• Transition relevant activities, assets, and processes from the Communications team

• Build the Product Marketing function, defining its priorities and operational methods

• Collaborate with Product, Design, Compliance, and Business Development teams

• Identify opportunities and support strategic initiatives

• Convert product and business objectives into measurable marketing results

• Contribute to the marketing strategy for the MiFID licensing Proof of Concept

• Finalize the transfer of relevant activities, assets, and knowledge from Communications

• Lead go-to-market planning and execution for OpenPayd and the Ambassador Program

⛳️ Requirements

• 5+ years of experience in Product Marketing, Growth Marketing, or a related field

• Ideally, experience within fintech, financial services, or technology sectors

• Demonstrated experience managing product positioning, go-to-market strategies, and marketing initiatives from start to finish

• Knowledge of performance and lifecycle marketing, encompassing paid channels, SEO, conversion optimization, and customer engagement

• Familiarity with marketing analytics, tracking, and attribution, preferably with GA4 and Mixpanel

• Strong strategic, analytical, and project management abilities

• Capacity to translate business goals into actionable strategies

• Excellent English communication skills

• Ability to distill complex product concepts into simple terms

• Strong sense of ownership and initiative

• Capability to work independently in a dynamic environment

• Currently residing in an EU Member State

• Preferred: experience in digital assets, cryptocurrency, blockchain, or regulated financial services

• Preferred: understanding of MiCA, AML, and European regulatory frameworks

• Preferred: experience in establishing a Product Marketing or Growth function

• Preferred: familiarity with marketing automation and customer engagement platforms

• Successful completion of background screening checks following a conditional job offer

🏝️ Benefits

• Opportunity for advancement into a Lead Product Marketing position

• Professional development opportunities available

• Direct collaboration with Product leadership and influence on product strategy and commercial growth

• Exposure to a fully MiCA-licensed CASP environment

• Ownership of significant initiatives across product, marketing, and growth