Senior Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee product launches from inception to execution on release day.

• Keep both marketing and product stakeholders informed throughout the launch process.

• Collaborate with the Product team to create unique positioning and market-ready messaging.

• Foster adoption across Sales, Partners, and Marketing teams.

• Implement a consistent monthly release marketing schedule.

• Develop and manage a monthly Marketable Moments calendar for UCC/CX products.

• Coordinate with product, sales, demand generation, and other cross-functional teams to ensure launch readiness.

• Keep customer-facing roadmap slides updated for Sales and Customer Success Managers (CSMs).

• Create compelling value propositions, messaging, and positioning for GoTo Connect.

• Produce pitch decks, one-pagers, web content, blogs, and enablement training materials.

• Enhance content for SEO and GEO/AEO effectiveness.

• Conduct customer interviews to develop case studies and quantitative proof points.

• Utilize analytics to assess the performance of launches, content, and messaging.

• Translate performance insights into actionable recommendations for future launches.

⛳️ Requirements

• Minimum of 4 years of experience in product marketing, content strategy, or copywriting within the SaaS sector.

• Exceptional writing, storytelling, and editing capabilities.

• Proficiency in adapting a single product narrative for various audiences.

• Practical experience with AI tools such as ChatGPT, Claude, or Gemini.

• Strong skills in stakeholder management.

• Ability to align leadership, sales, product, and demand generation teams without direct authority.

• Excellent written and verbal communication abilities.

• Proactive, detail-oriented, and innovative mindset.

• Quick problem-solving abilities.

🏝️ Benefits

• Comprehensive health benefits.

• Generous paid time off, which includes paid holidays, volunteer days, quarterly self-care days, and designated no-meeting days.

• Tuition reimbursement.

• Access to instructor-led and on-demand learning and development programs.

• Participation in The Thrive Global Wellness Program.

• Confidential Employee Assistance Program (EAP).

• Wellness app and personalized wellness coaching.

• Employee-led communities and programs, including Employee Resource Groups (ERGs) and GoTo Gives.

• Charitable matching opportunities.

• Flexible work arrangements and resources to succeed both at work and at home.