Senior Product Marketing Manager, Urology

This is a fully remote position, open to applicants in California, +5 more states.

📋 Description

• Assist in defining the global marketing strategy for the MONARCH Platform in Urology.

• Convert customer insights, clinical data, market trends, and competitive intelligence into effective positioning, value propositions, launch plans, and customer-facing materials.

• Shape and manage the global MONARCH Urology brand, encompassing positioning, messaging structure, value proposition, product naming, and brand narrative.

• Create distinct clinical and economic value narratives for urologists and hospital administrators.

• Ensure consistency in global messaging across various channels, regions, product launches, and customer segments.

• Collaborate with Medical Affairs, Clinical, Regulatory, Health Care Compliance, and Legal teams to produce substantiated and compliant commercial content.

• Oversee the global launch strategy for new products, updates, enhancements, and platform improvements.

• Organize and execute Voice of Customer research initiatives.

• Develop comprehensive global launch plans and lead the creation of launch materials, including message maps, sales tools, training resources, digital content, customer communications, FAQs, and regional activation toolkits.

• Track launch performance, gather field and customer feedback, and suggest optimization actions post-launch.

• Lead cross-functional teams and agency partners in strategy development, content creation, launch planning, and execution.

• Work alongside Regional Marketing teams to integrate regional requirements and facilitate localization.

• Collaborate with Regional Marketing, Sales Leadership, and Commercial Education on sales readiness and launch training.

• Partner with Communications on product announcements, executive communications, media materials, and launch narratives.

• Present strategies, recommendations, plans, and results to senior leaders and cross-functional stakeholders.

⛳️ Requirements

• A BS degree in a relevant field is required.

• A minimum of 8 years of progressive experience in marketing, product management, sales, or a related commercial role in MedTech is preferred.

• Proven experience in developing positioning, messaging, launch strategies, and assets for complex products.

• Demonstrated capability to navigate complexity and ambiguity while delivering business impact across the organization.

• Preferred experience in driving a capital selling process and/or developing new procedures.

• Experience in leading or supporting new product launches with strong field execution is preferred.

• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.

• Excellent communication, stakeholder management, and influence skills.

• An MBA or advanced degree is preferred.

• Willingness to travel up to 25% domestically and internationally.

🏝️ Benefits

• Fully remote work arrangement.

• Up to 25% domestic and international travel to support customer events, meetings, and congresses.

• An inclusive work environment.

• Accommodations during the interview process for applicants with disabilities.