VP, Product Management – Marketing

This is a fully remote position, open to applicants in Ohio.

📋 Description

• Define and steer the product vision, roadmap, and lifecycle management for labeling solutions.

• Foster innovation by recognizing market trends, customer demands, and emerging technologies.

• Supervise product development processes, ensuring timely delivery, quality, and profitability.

• Establish pricing strategies and value propositions that align with market positioning and margin objectives.

• Optimize the product portfolio to achieve a balance between growth, profitability, and operational efficiency.

• Develop processes and conduct regular portfolio reviews, focusing on product performance, rationalization, and investment prioritization.

• Collaborate with operations and supply chain teams to align product offerings with manufacturing capabilities and scalability.

• Lead the new product introduction processes and stage-gate governance.

• Formulate and implement integrated marketing strategies to enhance demand, brand visibility, and customer engagement.

• Oversee market segmentation, competitive analysis, and customer insights to guide go-to-market strategies.

• Work alongside sales leadership to create effective selling tools, messaging, and training.

• Build and manage high-performing teams in product management, marketing, and portfolio strategy.

• Collaborate with Sales, Operations, R&D, Finance, and Customer Service to ensure alignment and execution.

• Cultivate a customer-focused and innovation-driven culture.

• Manage the product line P&L, including revenue growth, margin performance, and ROI on product investments.

• Develop and monitor KPIs related to product success, market share, and marketing effectiveness.

• Support annual planning, forecasting, and long-term strategic planning.

• Identify and enhance inefficient processes, create new processes where necessary, and establish clear levels of authority and decision-making guidelines.

⛳️ Requirements

• Bachelor’s degree in business, engineering, packaging, manufacturing, or a related field; advanced degree is preferred.

• 15+ years of progressive leadership experience in product development, commercialization, or strategic growth roles.

• Experience in labels, packaging, printing, converting, or a related manufacturing environment is highly preferred.

• Proven ability to lead cross-functional initiatives from conception to launch.

• Strong business acumen, financial insight, and customer-facing leadership capabilities.

• Experience in managing teams and driving enterprise-level change.

🏝️ Benefits

• Comprehensive health and wellness programs.

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career advancement.

• Flexible work arrangements to promote work-life balance.

• Employee recognition programs and team-building activities.