Product Marketing Manager

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Create and implement go-to-market strategies for new products and features.

• Determine competitive positioning and value propositions for product launches.

• Oversee launches by collaborating with Product, Marketing, Sales, and Customer Success teams.

• Develop strategies for communication and adoption of new features.

• Generate sales enablement materials, content, and campaigns tailored to various audiences.

• Conduct market analysis, evaluate competition, and assess launch metrics to derive insights and foster improvements.

• Establish and enhance the Product Marketing function at ZapSign, integrating Product, Marketing, Sales, and Customer Success.

⛳️ Requirements

• Bachelor's degree or an equivalent higher education qualification.

• A minimum of 3 years of experience in Product Marketing Management, Growth, Marketing, or Product Management within B2B SaaS organizations.

• Demonstrated experience in product launches and marketing campaigns.

• Experience managing projects that involve Product, Marketing, Sales, and Customer Success.

• Proficiency in go-to-market strategies, product positioning, and developing value propositions.

• Knowledge of market research, competitive analysis, and product metrics.

• Familiarity with HubSpot and Metabase.

• Must be a resident of Brazil.

• Availability to work Monday through Friday, from 8:00 a.m. to 6:00 p.m. or from 9:00 a.m. to 7:00 p.m.

🏝️ Benefits

• Employment under Brazil's CLT labor regime.

• 100% remote work opportunity.

• iFood card provided.

• Bradesco health and dental insurance with no copay.