Senior Global Product Marketing Manager – Growth

This is a fully remote position, open to applicants in United States, +2 more locations.

📋 Description

• Cultivate deep knowledge of consumer preferences, behaviors, market trends, and the competitive landscape.

• Discover avenues to enhance engagement, retention, and lifetime value within the consumer digital portfolio.

• Create compelling value propositions and business cases based on consumer needs, health outcomes, commercial viability, and feasibility.

• Establish segmentation, targeting, positioning, and narratives for consumer digital products, features, and services.

• Spearhead the global go-to-market strategy from initial product development through to launch, adoption, and optimization.

• Formulate strategies related to pricing, placement, and promotion.

• Develop scalable go-to-market playbooks tailored for Marketing, Commercial, and regional teams.

• Design lifecycle strategies that encompass onboarding and foster long-term engagement.

• Identify key moments where education, content, recommendations, or experiences can motivate action.

• Formulate hypotheses and design experiments to test positioning, messaging, offerings, and growth initiatives.

• Provide clarity, urgency, and structure to intricate cross-functional initiatives.

• Enhance visibility with senior stakeholders regarding priorities, progress, and results.

• Lead through influence while challenging, aligning, and adapting as necessary.

⛳️ Requirements

• Over 8 years of experience in product marketing, preferably within consumer digital products, technology, eCommerce, or similar fields.

• Demonstrated success in driving engagement, retention, or lifetime value for health-related products.

• Extensive experience in leading positioning, value proposition development, and go-to-market strategies.

• Profound understanding of consumer journeys, lifecycle strategies, segmentation, personalization, digital experiences, and conversion rate optimization.

• Proficient in utilizing market research, consumer insights, behavioral data, competitive intelligence, and experimental methods to inform product and marketing decisions.

• Proven ability to influence teams, roadmaps, and priorities both upstream and downstream.

• Strong commercial acumen and experience with business cases, pricing, placement, promotion, or innovative business models.

• Experience in leading cross-functional teams within complex, global, matrixed organizations.

• Exceptional communication skills, executive presence, and stakeholder management abilities.

• High sense of ownership, proactive approach, and ability to navigate ambiguity.

• Experience in healthcare, connected devices, consumer technology, subscriptions, platforms, or recurring consumer businesses is advantageous.

🏝️ Benefits

• Competitive compensation package.

• Excellent flexibility.

• Opportunities to travel to exciting locations as part of this role.

• Comprehensive medical, vision, dental, and life insurance coverage.

• AD&D insurance.

• Short-term and long-term disability insurance.

• Sleep care management support.

• Health Savings Account (HSA).

• Flexible Spending Account (FSA).

• Commuter benefits.

• 401(k) plan.

• Employee Stock Purchase Plan (ESPP).

• Employee Assistance Program (EAP).

• Tuition assistance for continued education.

• Flexible Time Off (FTO) policy.

• 11 paid holidays plus 3 floating days.

• 14 weeks of primary caregiver leave or two weeks of secondary caregiver leave.

• Flexible work arrangements to suit personal needs.

• Opportunities for personal and professional development.