Marketing Manager – Growth & Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the positioning and messaging for Stellar Health's main platform and its new features.

• Manage the complete go-to-market strategy.

• Convert intricate product capabilities into compelling narratives for payor and provider audiences.

• Design and implement account-based marketing (ABM) strategies and multi-channel campaigns in collaboration with Sales.

• Focus on key health plan prospects through email, LinkedIn, and targeted content.

• Collaborate with teams across Growth, Product, and Operations to ensure messaging alignment and share market insights.

• Develop talk tracks, one-pagers, FAQs, and training resources for teams engaging with the market.

• Keep an eye on competitors and developments in the value-based care market.

• Assist in managing the marketing technology stack, ensuring data quality, attribution, and performance visibility.

⛳️ Requirements

• 6-8 years of required experience in B2B marketing.

• Proven expertise in product marketing.

• Familiarity with growth marketing and demand generation.

• Required fluency in healthcare and experience navigating the payor/provider landscape.

• Strong preference for candidates with value-based care experience.

• Experience supporting a B2B sales organization is essential.

• Proficient with CRM and marketing automation tools.

• Preference for candidates with Salesforce and/or HubSpot experience.

• Ability to articulate technical concepts into clear value propositions.

• A start-up mentality and comfort with ambiguity in a lean team environment.

• An individual contributor who is comfortable with hands-on tasks.

• Proven ability to build consensus among stakeholders.

• Experience managing external agencies or contractors.

• Proactive utilization of AI tools for research, content creation, and campaign development.

🏝️ Benefits

• Medical, Dental, and Vision Benefits.

• Flexible PTO.

• Universal Paid Family and Caregiver Leave.

• Wellhub+ Gym Memberships.

• Pre-tax commuter benefits, Health Accounts, and FSA plans.

• Company-sponsored One Medical memberships and Citibike memberships.

• Medical Travel Benefits.

• JOON flexible lifestyle spending account with a monthly stipend.

• Stock Options.

• 401k matching program.

• Company-sponsored social events for both in-office and remote employees.

• Company-sponsored lunch for all NY HQ employees.