Global Product Marketing Manager – Cameras

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of the specialty camera portfolio, which includes ruggedized, PTZ, explosion-protected, and anti-corrosion camera lines.

• Collaborate with Product Management to convey the voice of the customer.

• Develop messaging and positioning that showcases solution value and market differentiation.

• Perform market research, conduct customer interviews, and carry out segmentation analysis.

• Analyze competitors and the market to grasp differentiation, target customers, industries, and buyer personas.

• Create and implement go-to-market strategies to enhance product awareness, adoption, and pipeline growth.

• Collaborate with Integrated Marketing to design and execute marketing campaigns aimed at increasing awareness and demand.

• Produce internal and external content as well as sales enablement materials.

• Design and implement a channel marketing strategy and collateral, including training, toolkits, and enablement resources.

• Manage product and feature launches, encompassing messaging, positioning, target audiences, web pages, social media, collateral, and presentations.

• Work collaboratively across Marketing, Product Management, and Sales to deliver marketing and messaging for hardware, software, cloud products, and services.

⛳️ Requirements

• Minimum of 5 years of experience in Product Marketing or a related field, preferably in B2B.

• Degree concentration in marketing, business, or a related discipline.

• Experience with integrated hardware and software solutions is preferred.

• Previous experience in the physical security industry is advantageous.

• Legal authorization to work in Canada indefinitely is required.

• Only permanent residents or Canadian citizens will be considered.

• Employer sponsorship for work permits is not available.

• Travel requirement is less than 25%.

• This is an experienced position.

🏝️ Benefits

• Referral Payment Plan.

• Equal Opportunity Employer.

• Inclusive and accessible recruiting experience.

• Reasonable accommodations provided during the hiring process.

• Travel requirement is under 25%.