Senior Product Marketing Manager, TaxSys

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the TaxSys value narrative by identifying, validating, and disseminating ROI, outcomes, benchmarks, and other evidence points.

• Create and enhance positioning, messaging, value propositions, and essential collateral.

• Enhance sales and demo enablement through the development of demo narratives, presentations, discovery guidance, objection handling, and pursuit support.

• Collaborate with Product and Client Success teams on client enablement and adoption initiatives, which include business reviews, webinars, guides, and communications.

• Assist in significant, multi-year implementations by providing client communications, milestone materials, and enablement content.

• Aid new market and partnership strategies through competitive analysis, persona development, RFP support, and market intelligence.

• Work alongside Content & Customer Marketing to produce case studies, reference stories, and other customer evidence.

• Monitor the effectiveness of TaxSys content, training, and campaigns, utilizing results to prioritize enhancements.

• Contribute to shaping the value narrative, enabling sales and demos, supporting client adoption, and expanding the platform into fresh markets.

⛳️ Requirements

• 5-7+ years of experience in product marketing for complex B2B software.

• Significant ownership of positioning, value and proof development, sales enablement, customer adoption, or market research.

• Background in marketing enterprise software to government sectors, particularly state or local government.

• Experience in tax administration, government finance, payments, systems of record, or other regulated markets is highly beneficial.

• Proven ability to transform product functionalities, customer outcomes, and market insights into credible proof, sales narratives, and enablement materials.

• Excellent strategic writing, presentation, and executive communication abilities.

• Capacity to influence cross-functional leaders without direct authority.

• Experience in developing adoption or client-enablement programs, preferably supporting major implementations.

• Quick learner of complex operational domains, adept at navigating ambiguity, and utilizing both qualitative and quantitative evidence to make informed decisions.

• Willingness to travel up to 10% of the time.

🏝️ Benefits

• A technology-rich work environment that fosters collaboration across both remote and on-site settings.

• Up to 10% travel for occasional team gatherings, conferences, company meetings, and select client or project visits.