VP, Product

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop a long-term vision for Smalls' digital products and the foundational platform, translating it into a comprehensive team roadmap.

• Determine investment priorities, establish build options, allocate team resources, and implement technology stack modifications.

• Link product decisions to the company's overarching vision and financial objectives.

• Oversee the customer-facing digital experience, including website interactions, purchase and checkout processes, account management, subscription experiences, and retention-focused product features.

• Direct UX, merchandising, and site flow decisions to align with the brand's identity.

• Manage product and experience metrics related to revenue, such as conversion rates, Average Order Value (AOV), Lifetime Value (LTV), and customer retention.

• Collaborate with Marketing on customer acquisition, retention, and reactivation initiatives.

• Establish the technical direction and cultivate a high-performing, agile engineering team.

• Make informed decisions on build-vs-buy and platform strategies while maintaining the technology stack.

• Attract, nurture, and inspire a cross-functional product and engineering team.

• Participate as a member of the leadership team and report directly to the SVP of Growth & Data.

• Align teams with strategy, roadmap justification, and desired business outcomes.

⛳️ Requirements

• 12+ years (or equivalent) of experience in product and technology leadership roles.

• Proven experience in setting strategic direction, leading teams, and enhancing key business metrics.

• Background in scaling consumer commerce through direct-to-consumer subscription models and traditional e-commerce.

• In-depth understanding of subscription-first business models, one-time purchases, and subscribe-and-save options.

• Strong familiarity with the modern direct-to-consumer technology stack, particularly Shopify.

• Technical proficiency to guide engineering direction and build trust with engineering teams.

• Experience operating at the intersection of product and marketing across growth, brand, and product initiatives.

• Outstanding leadership skills, including talent acquisition, resource management, and team development capabilities.

• Ability to articulate roadmap justifications clearly and engage in architectural discussions with engineers and executives.

• Customer-focused strategy driven by data analytics, testing, and research.

• Commercial mindset with accountability for achieving business results.

• Authentic passion for cats and involvement in the cat community.

🏝️ Benefits

• Comprehensive health, vision, and dental insurance fully covered.

• 4-day workweek.

• Unlimited paid time off (PTO).

• Fully remote work environment and culture.

• Opportunities for departmental and company retreats and off-site gatherings.

• Monthly supply of free cat food.

• Competitive salary compensation.