VP of Sales – Bars

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop the commercial strategy for protein bar sales across RAW Nutrition and MORE Nutrition.

• Directly report to Dom Iacovone, CEO of RAW Nutrition.

• Expand the Protein Foods business throughout North America from its initial launch to national scale.

• Acquire new retail distribution across all major channels.

• Enhance existing partnerships with retailers.

• Create the go-to-market framework, covering direct versus broker strategies, distribution strategies, account coverage models, and key distributors.

• Recruit and lead the national sales team.

• Formulate annual customer plans.

• Spearhead negotiations with retailers.

• Oversee broker relationships.

• Develop strategies for category growth.

• Propel retailer-specific innovations.

• Manage customer profit and loss statements.

• Anticipate distribution opportunities.

• Work collaboratively with Marketing, Supply Chain, Operations, and Product Development teams.

• Identify which products should be tailored for each retailer.

• Represent the protein foods business to major customers.

• Forge strategic partnerships with leading retailers and enhance sales velocities across key accounts.

• Build a high-performance sales organization to support a nine-figure business.

⛳️ Requirements

• Over 8 years of leadership experience in consumer packaged goods (CPG) sales.

• Extensive experience in protein bars, functional foods, functional bars, snacks, candy/confectionery, or sports nutrition.

• Established personal connections with senior buyers at major U.S. retailers.

• Senior-level experience in selling to Club, Convenience, and/or FDM sectors.

• Proven track record of securing new distribution with specific and verifiable achievements.

• Experience in managing national accounts.

• Experience in leading high-performing sales teams.

• Strong commercial and financial insight.

• Excellent negotiation capabilities.

• Willingness to travel frequently.

• Well-established relationships across Club, FDM, Mass, Convenience, Drug, Military, and Export channels.

• Knowledge of category economics, retailer expectations, promotional planning, innovation strategy, velocity management, assortment optimization, and distribution expansion.

🏝️ Benefits

• Competitive base salary that leads the industry.

• Robust annual performance bonus.

• Opportunities for long-term wealth creation linked to business performance.

• Comprehensive executive benefits package.

• Relocation assistance available if necessary.

• Remote work options available within the United States.