VP of Revenue Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the strategy and implementation of Veriff’s global revenue marketing engine.

• Take responsibility for pipeline creation, acceleration, and marketing ROI.

• Analyze funnel performance, channel mix, budget, attribution, and team structure, and communicate findings with Sales and Revenue Operations.

• Collaborate with Sales to agree on target accounts and ABM tiers across 1:1, 1:few, and scaled programs.

• Define shared pipeline metrics and KPIs with Revenue Operations.

• Set team priorities, KPIs, and establish an operational rhythm.

• Achieve early successes, such as launching an initial ABM pilot or enhancing website conversions.

• Manage integrated ABM and demand-generation initiatives across key accounts.

• Increase marketing-sourced and influenced pipeline in line with established targets.

• Adjust investment towards channels that yield the highest commercial impact.

• Develop reliable reporting and attribution in collaboration with Revenue Operations.

• Create a structured, sequenced 12-month revenue marketing plan and a clear team organization.

• Work alongside Sales, Revenue Operations, Product Marketing, Account Management, and other teams to synchronize go-to-market execution.

⛳️ Requirements

• Senior B2B marketing leadership experience, ideally with over 10 years in enterprise SaaS or technology, and experience leading across various marketing disciplines.

• Extensive ABM knowledge, including account selection, segmentation, intent signals, personalization, multi-channel orchestration, Sales alignment, and account-level measurement across 1:1, 1:few, and scaled programs.

• Proven success in developing demand-generation programs that deliver measurable pipeline and revenue, with the capability to optimize channel mix based on commercial effectiveness rather than just lead or MQL volume.

• Strong commercial acumen and analytical abilities, with proficiency in funnel metrics, pipeline management, attribution, conversion rates, and marketing ROI, including experience in budget management and allocation.

• Demonstrated ability to function as a genuine go-to-market partner with Sales and Revenue Operations, establishing shared goals and priorities while constructively resolving disagreements.

• A builder mentality: capable of setting strategy and making tough prioritization decisions while remaining engaged in the execution of work when necessary.

• Experience in identity, security, fintech, or a similar industry.

• Practical experience with web strategy, SEO, and emerging AEO / AI-driven discovery.

• Experience creating field and event initiatives centered around target accounts, including executive dinners and roundtables.

• Background in customer marketing, lifecycle, and advocacy programs that have contributed to customer growth.

• Experience in a global, multi-region go-to-market organization.

🏝️ Benefits

• Flexibility to work from home.

• Stock options that provide you a stake in our success.

• Additional recharge days beyond your annual vacation.

• Comprehensive medical, dental, and vision insurance to ensure your physical and mental well-being.

• Learning and Development & Health and Sports budget that you can customize to suit your needs.

• Four weeks of fully paid sabbatical leave after reaching your 5th work anniversary.