VP of Marketing – Growth, Food and Beverages DTC/CPG Brand

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the entire growth engine, encompassing new customer acquisition, marketing P&L, and experimentation.

• Lead a cross-functional team that includes paid acquisition, creative and content, CRO, ecommerce, email and retention, affiliates, and partnerships.

• Manage new customer growth, CAC efficiency, and LTV expansion.

• Direct the team’s application of AI in creative production, testing, reporting, and analysis.

• Establish the growth roadmap, convert it into weekly execution plans, and define clear KPIs.

• Conduct structured testing across various audiences, offers, funnels, landing pages, and creative assets.

• Generate weekly readouts and document decisions made during testing.

• Oversee growth reporting and dashboards, including metrics for attribution, incrementality testing, and cohort LTV analysis.

• Collaborate with finance on forecasting, budget management, and ensuring first-order profitability.

• Manage paid media budgets and performance across platforms such as Meta, Google, YouTube, TikTok, and new channels.

• Scale spending while adhering to CAC, payback, and contribution margin targets.

• Lead both paid and organic creative strategies, which include ad concepts, UGC production, and iterations.

• Develop affiliate and performance partnership programs.

• Convert organic audiences and founder-led channels through lead magnets, advertorial funnels, and whitelisting.

• Test offers and funnels to enhance conversion rates, AOV, and acquisition efficiency.

• Collaborate on email/SMS strategies, post-purchase flows, and campaigns to boost repeat purchases and 30/60/90-day cohort LTV.

• Recruit, mentor, and lead the growth team.

• Establish quarterly objectives and assign clear ownership across various channels.

• Manage relationships with agencies and contractors while ensuring accountability for outcomes.

⛳️ Requirements

• Minimum of 6 years of experience in growth or performance marketing within DTC eCommerce.

• Experience in CPG or health/supplements is highly preferred.

• Demonstrated success in scaling a CPG or DTC brand to over $100M in revenue.

• Proven ability to manage a cross-functional team and oversee multi-million-dollar annual paid media budgets.

• Direct experience with marketing P&L, holding accountability for CAC, payback, and contribution margin.

• A disciplined testing approach, including written hypotheses, well-structured tests, honest readouts, and scale-or-kill decisions.

• Strong analytical skills with the capability to construct and clarify models behind budgetary decisions.

• Understanding of first-order profitability and the trade-offs between ROAS and LTV.

• Practical experience with attribution and incrementality testing platforms such as Haus, Prescient, Triple Whale, or Northbeam.

• Experience in growing a subscription-based business.

• Proficiency in nCAC, aMER, iROAS, cohort LTV, and churn dynamics.

• Experience in creative strategy for paid social, including frameworks for ad concepts and landing page CRO.

• Experience with founder-led or organic-to-paid acquisition programs is a plus.

• A background or genuine interest in health, nutrition, or wellness is advantageous.

• Capability to utilize AI on a daily basis in creative production, testing, reporting, and analysis.

🏝️ Benefits

• Opportunities for performance-based bonuses.

• Comprehensive health, vision, and dental plans with employer matching.

• Monthly stipends for local farmer's markets/food, fitness/gym memberships, and mental wellness initiatives.

• Complimentary Kindle with unlimited access to books.

• $3,000 annual stipend for professional development.

• Access to free company products and employee/family discounts.

• Unlimited paid time off (PTO).

• A parent-friendly work environment.

• Fully remote, location-independent work culture.

• Flexible scheduling options.

• No monitoring of hours worked.