Director, Marketing – Growth

This is a fully remote position, open to applicants in Canada.

📋 Description

• Lead, develop, and take ownership of the entire marketing team, including Events, Brand, Design, Organic Growth & SEO, Content, and Email Marketing.

• Convert company revenue objectives into specific, measurable marketing targets related to pipeline, conversion, retention, or brand reach.

• Facilitate weekly metrics reviews, monthly retrospectives, and quarterly planning sessions.

• Conduct one-on-one meetings, set objectives, offer feedback, and address any performance issues.

• Foster a culture that emphasizes accountability, coaching, experimentation, and data-driven decision-making.

• Create development plans and growth pathways for team members.

• Recruit marketing professionals and oversee agency, contractor, and vendor partnerships.

• Report on marketing performance, expenditures, and forecasts to the GTM leader and executive team.

• Manage the entire funnel from the first impression and MQL to pipeline, closed-won deals, and expansions.

• Oversee CAC, payback period, ROI, attribution, dashboards, budget, and adhere to HubSpot marketing standards.

• Enhance paid search, paid social, retargeting, SEO, AI search, landing pages, and website conversion.

• Design account-based initiatives targeting K–12 decision-makers.

• Initiate and expand referral, onboarding nurture, cross-sell, and user group activation programs.

• Collaborate with Sales, RevOps, SDR, Account Management, Customer Experience, Product, Finance, and Operations on revenue generation, messaging, forecasting, and budget planning.

⛳️ Requirements

• A minimum of 6 years in growth or performance marketing.

• At least 3 years of experience leading a multi-disciplinary marketing team.

• Proven history of scaling high-growth SaaS, EdTech, or B2B organizations.

• Demonstrated success in building pipelines that convert to revenue.

• Strong quantitative and financial acumen, including understanding CAC:LTV mechanics, payback periods, and the impact of marketing spend on the P&L.

• Proficiency with Google Analytics, HubSpot or Salesforce, Tableau or Looker, and Excel.

• Hands-on expertise in Google Ads, Meta, LinkedIn, and contemporary organic and AI search strategies.

• Familiarity with the K–12 market, including purchasing cycles and stakeholder dynamics.

• Proven track record in developing marketers and leaders.

• Exceptional written and verbal communication skills, including the ability to present at the executive level.

• A degree in Marketing, Business, or a related field, or equivalent demonstrable experience.

🏝️ Benefits

• Annual compensation reviews conducted in November.

• Comprehensive compensation package outlined on the Benefits & Perk Page.

• A supportive environment that promotes growth, autonomy, and community support.

• Opportunities to engage in high-impact projects, experiment, iterate, and advance your skills.

• Clear communication and mutual respect throughout the candidate experience.