Associate Director, Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and enhance the positioning and messaging for CORE by PeopleGrove across nursing, education, PT, OT, osteopathic medicine, PA, and pharmacy programs.

• Lead the go-to-market strategy for the launches and releases of ELMS and CompMS, overseeing everything from messaging to sales readiness.

• Align product features with accreditation and program standards to convey compliance value effectively.

• Collect competitive insights from Gong calls and the broader market; create battlecards and provide win/loss analysis.

• Create and maintain sales decks, demo narratives, one-pagers, and ROI stories.

• Educate Sales and SDRs on positioning, competitors, and specific talk tracks for various programs.

• Own the content for Deal Acceleration agents, ensuring that messaging and proof points are up to date.

• Develop case studies, customer testimonials, and video narratives.

• Conduct customer interviews and facilitate webinars featuring customers and subject-matter experts.

• Oversee activities related to converting webinar attendees into pipeline opportunities and source customer speakers.

• Collaborate with Customer Success on campaigns aimed at expansion, cross-selling, and upselling.

• Write and optimize content for email nurture programs, takeaway campaigns, digital advertisements, landing pages, newsletters, guides, blog posts, and checklists.

• Organize trade show participation, including booth content and speaking engagements.

• Measure the impact on marketing-sourced pipeline, conversion rates, and competitive win rates.

• Bring insights from customers and the market to Product and Sales to inform their roadmaps and strategies.

• Coordinate with Sales, Customer Success, Product, and Marketing on launches, campaigns, and events.

⛳️ Requirements

• Bachelor’s degree in marketing, business, communications, a health professions field, or a closely related discipline.

• Over 5 years of B2B marketing experience, preferably in SaaS or EdTech sectors.

• Familiarity with health professions or education programs and their management of clinical placements, experiential learning, competencies, and accreditation.

• Proven history of successfully bringing products to market, covering all aspects from positioning and messaging to launch and sales enablement.

• Strong writing abilities across various formats, including sales decks, case studies, email nurtures, ad copy, and webinar material.

• Experience in developing demand generation programs and linking your efforts to pipeline outcomes.

• Comfortable presenting to customers, hosting webinars, and training sales teams.

• Exceptional collaboration skills, with the ability to work cross-functionally in a remote setting.

• Willingness to travel to trade shows and conferences (approximately 25% annually).

• Preferred: Experience with marketing to higher education institutions, particularly in nursing, allied health, pharmacy, or medicine.

• Preferred: Knowledge of accreditation bodies and standards applicable to health professions programs.

• Preferred: Practical experience with Salesforce and Gong.

• Preferred: Familiarity with utilizing AI tools or agents within marketing and sales processes.

• Preferred: Background as a clinician, educator, or program administrator within a health professions field.

🏝️ Benefits

• Full Time (Remote)

• Remote work environment