Senior Marketing Executive

This is a fully remote position, open to applicants in Singapore, +5 more countries.

📋 Description

• Strategize and implement marketing campaigns for product launches, feature introductions, user acquisition, activation, and retention.

• Convert marketing goals into campaign concepts, messaging, and channel strategies.

• Oversee the execution across various platforms including social media, website, email, community, and additional channels.

• Assess campaign performance and enhance reach, engagement, conversion rates, and ROI.

• Generate content ideas and marketing materials that showcase Grvt's products, features, and unique value proposition.

• Produce and modify social media posts, short-form videos, product explainers, promotional graphics, and campaign materials.

• Collaborate with designers, video editors, Product Marketing, Business Development, Design, and Growth teams.

• Develop video concepts and briefs; assist in production from ideation and scripting to editing and distribution.

• Clarify complex trading and Web3 concepts for diverse audiences.

• Aid in go-to-market strategies for products, features, partnerships, and market initiatives.

• Monitor reach, engagement, click-through rates, conversion rates, user acquisition, and campaign ROI.

• Analyze outcomes, test different formats and channels, and disseminate campaign insights.

⛳️ Requirements

• Proven experience in digital marketing, growth marketing, content marketing, campaign management, or a similar role.

• Strong content instincts with the ability to create compelling marketing ideas across various formats and channels.

• Experience in coordinating or executing marketing campaigns from conception to delivery.

• Familiarity with short-form video, social media content, creative production, or video editing processes.

• Proficient in utilizing performance data to assess campaigns and enhance results.

• Excellent written and verbal communication skills, with the capacity to simplify complex concepts.

• Capable of working independently, managing multiple priorities, and adapting quickly in a dynamic environment.

• Knowledge of Web3, cryptocurrency, financial markets, or trading products is an advantage.

• Experience with AI-driven tools for content creation, creative production, or marketing processes is beneficial.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible working hours and remote work options.

• Opportunities for professional development and career advancement.

• Collaborative and innovative team environment.

• Access to cutting-edge tools and technologies.