Senior Director, Marketing

This is a fully remote position, open to applicants in New York.

📋 Description

• Transform PEX’s corporate and revenue goals into a clear, prioritized marketing strategy.

• Guide the marketing team with defined objectives, accountability, and a consistent operational rhythm.

• Allocate investments across brand, product marketing, demand generation, partnerships, and lifecycle marketing.

• Link marketing initiatives to quantifiable outcomes such as awareness, pipeline growth, product adoption, customer expansion, and revenue generation.

• Collaborate with Sales, Product, Partnerships, Customer Success, and executive leadership.

• Oversee positioning, messaging, competitive narrative, and go-to-market strategies for PEX’s platform and products.

• Develop a repeatable launch framework that integrates product readiness, market insights, messaging, enablement, campaigns, partner activation, and customer communications.

• Lead significant product and platform launches from initial strategy through to adoption and measurable business impact.

• Incorporate customer, competitive, and market insights into product and corporate strategies.

• Provide Sales, Partnerships, and Customer Success with narratives, proof points, and essential tools.

• Enhance PEX’s value proposition as an AI-driven, comprehensive spend management platform.

• Create a consistent brand narrative across the website, campaigns, content, events, executive communications, and sales materials.

• Improve the quality and uniqueness of PEX’s creative output and storytelling.

• Build awareness and credibility among finance leaders, customers, partners, and the wider market.

• Establish integrated programs that encompass product marketing, demand generation, partner channels, and lifecycle marketing.

• Ensure consistency in campaigns from awareness through acquisition, adoption, and expansion.

• Collaborate with Revenue Operations on performance evaluation and strategic decision-making.

• Balance long-term brand evolution with immediate pipeline and revenue needs.

• Construct an AI-enabled marketing operating system utilizing tools like Claude.

• Create reusable context, prompt libraries, project frameworks, workflow templates, agents, and quality control measures.

• Implement AI for research, campaign creation, content development, sales enablement, launch organization, and performance analysis.

• Assist the team in responsibly adopting AI and enhancing organizational capabilities.

⛳️ Requirements

• Over 10 years of progressive B2B marketing experience.

• A minimum of four years in leadership roles or overseeing major cross-functional initiatives.

• Extensive experience in product marketing, including responsibility for positioning, messaging, and large-scale product launches.

• Proven experience in integrating product marketing, demand generation, brand, partnerships, and lifecycle marketing into a cohesive growth strategy.

• Demonstrated ability to translate corporate strategy into actionable plans, operational rhythms, and measurable outcomes.

• Strong grasp of revenue-focused marketing, including pipeline generation, sales acceleration, customer adoption, and expansion.

• Exceptional strategic thinking, storytelling, and editorial judgment.

• Strong leadership capabilities with a readiness to contribute directly to significant tasks.

• Proficient in creating structure, processes, and capabilities in a scaling organization.

• A proactive mindset with the discernment to act swiftly without needing complete information.

• Capacity to influence and align Product, Sales, Partnerships, Customer Success, and executive stakeholders.

• Particularly beneficial: experience in B2B fintech, payments, expense management, accounts payable, or financial software.

• Particularly beneficial: experience marketing to CFOs, controllers, and finance teams within lower mid-market organizations.

• Particularly beneficial: experience supporting both direct sales and partner-led growth strategies.

• Particularly beneficial: hands-on experience in building AI-enabled marketing workflows, especially using Claude, agents, reusable project context, or similar systems.

• Particularly beneficial: experience aiding a company in shifting from a point-solution image to a broader platform perspective.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance.

• ClassPass membership.

• Flexible paid time off.

• Hybrid working model with an office located in New York City.

• Competitive 401(k) matching program.