Product Marketing Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of Testlio’s product and solution positioning, buyer messaging, value propositions, and competitive differentiation in testing and quality engineering models.

• Create vertical- and solution-specific pitch decks, case studies, battlecards, objection-handling tools, and repeatable sales plays in collaboration with sales teams.

• Drive cross-functional go-to-market initiatives and product launches alongside Sales, Product, Marketing, Customer Success, and Operations.

• Gather customer proof points, executive narratives, and industry use cases to develop a comprehensive library of thought leadership and market intelligence.

• Utilize generative AI to enhance research, content creation, enablement workflows, and knowledge management while upholding quality standards.

• Establish scalable product marketing processes, templates, and measurement methodologies.

• Guide and mentor emerging product marketing talent.

⛳️ Requirements

• Over 8 years of progressive B2B product marketing experience in enterprise technology or technology-enabled services.

• Direct professional experience in software testing, QA, test automation, crowdsourced testing, or quality engineering.

• A proven history of crafting product positioning, messaging frameworks, GTM strategies, and practical sales enablement materials.

• Hands-on experience with Salesforce, HubSpot, and contemporary sales enablement and marketing automation technologies.

• Practical knowledge of integrating generative AI workflows into content production, research, and enablement processes.

• Industry experience or familiarity with payments, financial services, retail, or enterprise SaaS sectors.

• A strong sense of ownership and a builder’s mindset.

• A servant leadership approach and commitment to mentoring team members.

• Strong commercial acumen with the ability to convert complex technical features into strategic customer value.

• Outstanding written, verbal, and presentation communication skills for both executive and technical audiences.

• Excellent cross-functional collaboration skills across sales, product, marketing, and delivery teams.

🏝️ Benefits

• Flexible paid time off, covering national holidays, personal days, and sick days.

• Stock options.

• An annual learning stipend of $300 for personal and professional growth.

• Fully remote work environment.

• Tools and support to thrive in a fully remote setting.

• An inclusive, purpose-driven culture.

• A global, distributed, asynchronous working environment.