VP of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead and expand the comprehensive marketing engine across all stages of the funnel.

• Take ownership of the marketing strategy encompassing awareness, consideration, engagement, and conversion.

• Convert company growth objectives into targeted channel-level goals, budgets, forecasts, and measurable results.

• Direct the strategy and hands-on execution of paid marketing initiatives across search, local bidding, paid social, display, video, and innovative channels.

• Optimize the allocation of budget, creative assets, and landing pages in relation to Customer Acquisition Cost (CAC) and payback goals.

• Develop and enhance organic, SEO, content, social, referral, and branding initiatives.

• Manage email, SMS, push notifications, and in-app marketing throughout the member journey.

• Identify opportunities for conversion and engagement from lead generation through application, booking, move-in, and retention phases.

• Create and implement structured marketing tests, assess results, scale successful programs, and discontinue underperforming campaigns.

• Own key marketing performance indicators (KPIs) such as funnel conversion, CAC, Lifetime Value (LTV), payback, channel mix, and organic growth.

• Collaborate with Data, Product, and Finance teams to enhance measurement and capital allocation strategies.

• Lead, develop, and expand a multidisciplinary marketing team.

• Establish priorities, ensure accountability, and maintain an operational rhythm that balances execution speed with quality.

• Partner with Product, Operations, Sales, Supply, and Member/Host Success teams to align marketing strategies with marketplace requirements.

• Enhance customer experiences while supporting growth for both members and hosts.

⛳️ Requirements

• Over 10 years of experience in consumer or marketplace marketing.

• More than 5 years in a senior leadership position overseeing a multi-channel marketing function and its outcomes.

• Proven track record of scaling paid acquisition across channels such as search, local bidding, paid social, display, video, and affiliate marketing.

• Direct management of a multi-million-dollar budget along with CAC and payback targets.

• Experience in marketing a two-sided marketplace, consumer subscription service, or transaction-based business model.

• Background in environments where both demand and supply must grow in tandem.

• Valuable experience in sectors like housing, rentals, real estate, e-commerce marketplaces, or travel-based intent search.

• History of assisting a company through a significant growth phase.

• Strong knowledge of attribution, incrementality testing, marginal CAC, LTV, payback, forecasting, and business cases at the channel level.

• Hands-on experience in marketing campaigns, ad platforms, creative testing, landing page optimization, analytics, and reporting.

• Experience in leading and nurturing multidisciplinary marketing teams across paid, organic/content, social, lifecycle, and brand efforts.

• Proven ability to hire and develop leaders as the organization expands.

• Builder-operator mindset.

• Strong skills in cross-functional collaboration.

• Familiarity with AI tools and marketing technology.

• Authentic commitment to the company’s mission of helping more individuals find a comfortable place to call home.

🏝️ Benefits

• Potential for a bonus of up to $100,000 based on performance targets.

• Equity incentive plan.

• Company-wide bonus opportunities.

• National medical, dental, and vision healthcare plans.

• Company-provided life insurance policy.

• Optional accidental insurance coverage.

• Flexible Spending Account (FSA) and Dependent Care Flexible Spending Account (DCFSA) benefits.

• Unlimited paid time off policy.

• Eleven company-observed holidays.

• 401(k) retirement plan.

• Twelve weeks of paid time off for both birthing and non-birthing parents.

• Opportunity to work for a company dedicated to solving the affordable housing crisis.