Director of Marketing – Europe, Middle East, Africa

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take charge of the regional marketing strategy, budget, and timeline for EMEA.

• Convert global campaigns and product launches into tailored account-based initiatives, such as executive dinners, technical workshops, roundtables, and roadshows.

• Develop and manage the EMEA field marketing timeline based on regional pipeline objectives and sales segment priorities.

• Enhance MinIO’s visibility at significant EMEA industry events, including partner co-sponsorships, collaborative demos, and ancillary events.

• Modify content and resources for EMEA languages, markets, and target audiences.

• Implement global partner initiatives in EMEA and spearhead regional execution for global focus partners with a strong EMEA presence.

• Establish and oversee joint marketing strategies with European channel partners.

• Execute co-marketing efforts, which include partner events, webinars, ABM campaigns, digital initiatives, and co-branded materials.

• Tailor global partner toolkits and playbooks for regional partners and promote their adoption.

• Carry out collaborative programs with key technology partners, offering regional expertise and market insights.

• Work alongside partners’ regional marketing teams on local events, joint demonstrations, and campaigns.

• Identify EMEA-specific joint use cases and targeted segments.

• Evaluate marketing-generated and influenced pipeline, lead creation and conversion, deal registration growth, partner-sourced revenue, and event ROI.

• Collaborate closely with EMEA Sales, Channel & Alliances, and Global Marketing teams.

• Act as MinIO’s primary representative in the AI infrastructure market.

⛳️ Requirements

• Over 10 years of B2B marketing experience, with at least 5 years leading field, partner, or event marketing in EMEA for infrastructure, cloud, data, or storage software.

• Demonstrated success in translating global strategies into regional execution and outcomes within a matrixed organizational structure.

• Practical experience in channel and alliance management, executing joint demand generation programs that produce measurable pipeline results.

• Extensive knowledge of EMEA resellers, distributors, and systems integrators, including their marketing planning and budget cycles.

• Analytical mindset with experience in creating performance dashboards, assessing data, and optimizing budget allocation based on results.

• Strong operational understanding of EMEA regional specifics, including buyer behavior, partner routes to market, and compliance regulations such as GDPR.

• Willingness to travel up to 25% within the region.

• Preference for candidates located in the London, UK area.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health and wellness programs.

• Opportunities for professional development and growth.