Product Marketing Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of product marketing for Scan.com's self-funded employer and health plan business divisions.

• Report directly to the VP of Marketing while collaborating with teams in Sales, Product, RevOps, and Finance.

• Develop messaging, positioning, pricing strategies, and content targeting CFOs, benefits leaders, consultants, brokers, and TPAs.

• Gather buyer insights through interviews and by mapping buying committees, decision-making criteria, and barriers to adoption.

• Establish employer value propositions and tailor messaging for specific stakeholders.

• Collaborate with Finance and Analytics to craft compelling savings narratives and reproducible proof packages.

• Manage market pricing, competitive analysis, pricing models, and product packaging.

• Participate in Sales calls and events; maintain battlecards and conduct win/loss assessments.

• Develop sales enablement resources, including consultant briefings, partner proposals, pitch materials, and pricing strategies.

• Lead the launch of products and partnerships, encompassing positioning, commercial materials, Sales training, and success metrics.

• Direct targeted campaigns aimed at employers and consultants.

• Monitor pipeline and marketing contributions in HubSpot, providing monthly reports.

• Create AI workflows and agents for research, competitive analysis, RFP responses, and content generation.

⛳️ Requirements

• Proven experience in marketing complex healthcare or benefits solutions to self-funded employers or health plans, including their advisers and partners.

• Proficiency in presenting to prospects, consultants, and brokers.

• Exceptional positioning and writing abilities, with a portfolio of materials you've personally created and employed by Sales in real-world scenarios.

• Skill in briefing campaigns and creative concepts to others.

• Capability to transform claims, pricing, and outcomes analysis into credible commercial narratives, collaborating closely with analytical experts.

• Experience in planning product or partnership launches and targeted campaigns alongside Sales, with clearly defined objectives and measurable outcomes.

• Daily use of AI for drafting, analysis, and research tasks.

• Ability to evaluate AI-generated outputs and handle sensitive data responsibly.

• Sound judgment and flexibility in utilizing AI tools effectively.

🏝️ Benefits

• Equity

• Bonus

• Flexible remote or hybrid work arrangements

• Dedicated budget for personal development