Head of Marketing

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Generate leads by planning and executing campaigns that yield marketing-qualified leads and enhance pipeline development.

• Monitor and report on campaign outcomes using HubSpot.

• Create and develop blog posts, case studies, lead magnets, sales materials, and handouts targeted at CIOs, PMO leaders, and IT directors.

• Oversee the newsletter and email nurturing initiatives.

• Manage the company's LinkedIn presence and assist with executive postings.

• Enhance and maintain ppmworks.com in WordPress, focusing on landing pages and foundational SEO.

• Organize and promote webinars and manage the YouTube channel.

• Coordinate conference participation, including booth materials, promotional items, and the annual customer and partner event.

• Execute co-marketing initiatives with Microsoft and OnePlan.

• Develop presentations, one-pagers, and proposal documents in collaboration with the sales team.

• Collaborate directly with sales, delivery, and support teams while reporting to the Directors.

• Expand the Marketing team as necessary.

• Take ownership of how PPM Works is represented in the marketplace and contribute to pipeline expansion.

⛳️ Requirements

• Over 7 years of experience in B2B marketing, preferably within technology, software, or professional services.

• Practical experience with HubSpot, including email, campaigns, workflows, CRM, and analytics.

• Familiarity with WordPress for updating pages and publishing content.

• Design capabilities in Canva, Adobe, or similar tools to create high-quality collateral without needing a designer.

• Excellent writing skills tailored for an executive and technical audience.

• Demonstrated ability to plan and execute complete marketing campaigns, with a proven history of lead generation and data-driven results.

• Ability to independently manage a comprehensive program and prioritize tasks effectively.

• Experience in project management, PPM, or the Microsoft ecosystem (including Project, Planner, and Power BI) is preferred.

• Experience in partner or channel marketing is advantageous.

• Previous experience in event and webinar production is preferred.

• Skills in video editing for YouTube and social media are preferred.

• Must be based in the United States.

🏝️ Benefits

• Competitive salary.

• Comprehensive benefits package.

• Opportunities for career advancement.

• A close-knit, supportive team that provides assistance.

• Direct access to leadership and genuine ownership of the marketing function.

• Fully remote work environment.

• Focus on personal well-being and happiness.

• Support for spending more time with family, pursuing hobbies, and contributing to the community.